Kaley Cuoco apparently deleted a sponsored tweet touting the Dish Hopper that CBS, which airs "The Big Bang Theory," and other networks believe is illegal.
"The Big Bang Theory" star Kaley Cuoco doesn't mind making a few extra dollars endorsing products. Tweeting an ad to her 1.2 million Twitter followers is an easy way to pick up some spare change. Just as long as she isn't tweeting at Dish Network's behest about its ad-skipping Hopper DVR.
As first reported by The Wrap, Cuoco, or her representatives, deleted the following tweet after The Wrap inquired about it: "Amazing! Watching live TV anywhere on the #Hopper looks pretty awesome! Now where can I find a tiny beer? #ad."
Dish representatives claim that Cuoco's tweet generated thousands of clicks from her followers to an informational site about the Dish product. "We felt Kaley was a good match for our brand and that her fans represented our customers and potential customers who would be interested in the benefits of Hopper," a Dish spokesperson told CNET in an email.
With the sponsored tweet touting the Dish Hopper, Cuoco got caught in the middle of a bitter, prolonged battle between CBS, which airs "The Big Bang Theory," and Dish, which offers a product that CBS (the parent company of CNET) and the other broadcast networks believe is illegal. The Dish Hopper features AutoHop, which allows users to automaticall
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Kaley Cuoco has put herself in the middle of a dispute between CBS and Dish by appearing in an ad for the satellite TV provider. It's a brazen move that may cost the actress, who is a mainstay on CBS' hit series "The Big Bang Theory."
"Amazing! Watching live TV anywhere on the #Hopper looks pretty awesome! Now where can I find a tiny beer?" Cuoco tweeted, along with a link to the ad by Dish. It was immediately taken down once the media started inquiring about it, and her representatives have not commented about the ordeal.
The dispute between Dish and CBS centers on the use of ads during shows. Dish has released a new feature, the "Auto Hop," which allows users to watch recorded shows without any commercials. The feature costs channels like CBS, who rely upon the ads to pay for their work.
"We've reached out to several different celebrities and those with influence for sponsored tweets and so I think she's one of many folks. Our goal is to introduce our products and services to consumers. We find people that consumers are paying attention to," Dish spokesman John Hall told TheWrap.com.
Cuoco and other celebrities have begun tweeting sponsored ads in order to make more money; with a following of 1.2 million people, the ads are likely doing their job and reaching a large audience.
CBS, ABC, Fox, and NBC are all suing Dish for the "Auto Hopper"
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Kaley Cuoco apparently deleted a sponsored tweet touting the Dish Hopper that CBS, which airs "The Big Bang Theory," and other networks believe is illegal.
"The Big Bang Theory" star Kaley Cuoco doesn't mind making a few extra dollars endorsing products. Tweeting an ad to her 1.2 million Twitter followers is an easy way to pick up some spare change. Just as long as she isn't tweeting at Dish Network's behest about its ad-skipping Hopper DVR.
As first reported by The Wrap, Cuoco, or her representatives, deleted the following tweet after The Wrap inquired about it: "Amazing! Watching live TV anywhere on the #Hopper looks pretty awesome! Now where can I find a tiny beer? #ad."
Dish representatives claim that Cuoco's tweet generated thousands of clicks from her followers to an informational site about the Dish product. "We felt Kaley was a good match for our brand and that her fans represented our customers and potential customers who would be interested in the benefits of Hopper," a Dish spokesperson told CNET in an email.
With the sponsored tweet touting the Dish Hopper, Cuoco got caught in the middle of a bitter, prolonged battle between CBS, which airs "The Big Bang Theory," and Dish, which offers a product that CBS (the parent company of CNET) and the other broadcast networks believe is illegal. The Dish Hopper features AutoHop, which allows users to automaticall
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Victoria's Secret is one of 10 U.S. finalists in CBS's Clash of the Commercials, and YOU can help it win! Watch this video for the 411 from Candice Swanepoel and Lindsay Ellingson.
Vote for Victoria's Secret in CBS's Clash of the Commercials
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Kaley Cuoco has put herself in the middle of a dispute between CBS and Dish by appearing in an ad for the satellite TV provider. It's a brazen move that may cost the actress, who is a mainstay on CBS' hit series "The Big Bang Theory."
"Amazing! Watching live TV anywhere on the #Hopper looks pretty awesome! Now where can I find a tiny beer?" Cuoco tweeted, along with a link to the ad by Dish. It was immediately taken down once the media started inquiring about it, and her representatives have not commented about the ordeal.
The dispute between Dish and CBS centers on the use of ads during shows. Dish has released a new feature, the "Auto Hop," which allows users to watch recorded shows without any commercials. The feature costs channels like CBS, who rely upon the ads to pay for their work.
"We've reached out to several different celebrities and those with influence for sponsored tweets and so I think she's one of many folks. Our goal is to introduce our products and services to consumers. We find people that consumers are paying attention to," Dish spokesman John Hall told TheWrap.com.
Cuoco and other celebrities have begun tweeting sponsored ads in order to make more money; with a following of 1.2 million people, the ads are likely doing their job and reaching a large audience.
CBS, ABC, Fox, and NBC are all suing Dish for the "Auto Hopper"
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