A tweet from Kaley Cuoco, co-star of CBS' "The Big Bang Theory," is making a big bang of its own.
Cuoco tweeted praise for Dish Network's new DVR called the Hopper as part of an endorsement deal with the satellite broadcaster. She said, "Amazing! Watching live TV anywhere on the #Hopper looks pretty awesome! Now where can I find a tiny beer? #ad"
Then the tweet disappeared and Dish accused CBS of ordering her to take it down. CBS is engaged in a legal fight with Dish over the commercial-skipping feature in its Hopper DVR.
"It is disappointing that CBS -- once the exemplar of editorial independence and innovation -- continues to use its heavy hand to hold back progress from consumers," Dish Chief Executive Joe Clayton said in a statement.
CBS didn't like being dissed by Dish and fired back that it did not tell the actress to yank her tweet.
"Once again Joe Clayton demonstrates his dubious gift for hyperbole and hucksterism. No demands were made, but it is clear that Dish's culture of fabrication is alive and well," CBS said in a statement.
While all the networks -- CBS, Fox, ABC and NBC -- are engaged in litigation with Dish over its AutoHop commercial skipper, CBS' fight has gotten particularly nasty.
Last month, CBS-owned technology site CNET removed the Hopper from consideration for a top prize during a co
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Kaley Cuoco has put herself in the middle of a dispute between CBS and Dish by appearing in an ad for the satellite TV provider. It's a brazen move that may cost the actress, who is a mainstay on CBS' hit series "The Big Bang Theory."
"Amazing! Watching live TV anywhere on the #Hopper looks pretty awesome! Now where can I find a tiny beer?" Cuoco tweeted, along with a link to the ad by Dish. It was immediately taken down once the media started inquiring about it, and her representatives have not commented about the ordeal.
The dispute between Dish and CBS centers on the use of ads during shows. Dish has released a new feature, the "Auto Hop," which allows users to watch recorded shows without any commercials. The feature costs channels like CBS, who rely upon the ads to pay for their work.
"We've reached out to several different celebrities and those with influence for sponsored tweets and so I think she's one of many folks. Our goal is to introduce our products and services to consumers. We find people that consumers are paying attention to," Dish spokesman John Hall told TheWrap.com.
Cuoco and other celebrities have begun tweeting sponsored ads in order to make more money; with a following of 1.2 million people, the ads are likely doing their job and reaching a large audience.
CBS, ABC, Fox, and NBC are all suing Dish for the "Auto Hopper"
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A tweet from Kaley Cuoco, co-star of CBS' "The Big Bang Theory," is making a big bang of its own.
Cuoco tweeted praise for Dish Network's new DVR called the Hopper as part of an endorsement deal with the satellite broadcaster. She said, "Amazing! Watching live TV anywhere on the #Hopper looks pretty awesome! Now where can I find a tiny beer? #ad"
Then the tweet disappeared and Dish accused CBS of ordering her to take it down. CBS is engaged in a legal fight with Dish over the commercial-skipping feature in its Hopper DVR.
"It is disappointing that CBS -- once the exemplar of editorial independence and innovation -- continues to use its heavy hand to hold back progress from consumers," Dish Chief Executive Joe Clayton said in a statement.
CBS didn't like being dissed by Dish and fired back that it did not tell the actress to yank her tweet.
"Once again Joe Clayton demonstrates his dubious gift for hyperbole and hucksterism. No demands were made, but it is clear that Dish's culture of fabrication is alive and well," CBS said in a statement.
While all the networks -- CBS, Fox, ABC and NBC -- are engaged in litigation with Dish over its AutoHop commercial skipper, CBS' fight has gotten particularly nasty.
Last month, CBS-owned technology site CNET removed the Hopper from consideration for a top prize during a co
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Kaley Cuoco has put herself in the middle of a dispute between CBS and Dish by appearing in an ad for the satellite TV provider. It's a brazen move that may cost the actress, who is a mainstay on CBS' hit series "The Big Bang Theory."
"Amazing! Watching live TV anywhere on the #Hopper looks pretty awesome! Now where can I find a tiny beer?" Cuoco tweeted, along with a link to the ad by Dish. It was immediately taken down once the media started inquiring about it, and her representatives have not commented about the ordeal.
The dispute between Dish and CBS centers on the use of ads during shows. Dish has released a new feature, the "Auto Hop," which allows users to watch recorded shows without any commercials. The feature costs channels like CBS, who rely upon the ads to pay for their work.
"We've reached out to several different celebrities and those with influence for sponsored tweets and so I think she's one of many folks. Our goal is to introduce our products and services to consumers. We find people that consumers are paying attention to," Dish spokesman John Hall told TheWrap.com.
Cuoco and other celebrities have begun tweeting sponsored ads in order to make more money; with a following of 1.2 million people, the ads are likely doing their job and reaching a large audience.
CBS, ABC, Fox, and NBC are all suing Dish for the "Auto Hopper"
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Anurag says that big actors like Shahrukh Khan, Salman Khan, and Aamir Khan take fees from the back end. Anurag reacts that the trend of box office collection started with Aamir Khan's Ghajini, which earned Rs 100 crore plus. He also explains the difference between South Indian Cinema and Bollywood. Anurag also responds to Pankaj Jha's allegations. Meanwhile, Gulshan Devaiah said that he had also auditioned for this film.
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