Vehicle electrification becomes a strategic priority for the automotive market in India

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Domestic and Foreign Automakers in the EV race

Vehicle electrification has become a strategic priority for the stakeholders of the automotive market in India. Therefore, everybody is undergoing the essential ‘upskilling’ phase to be future-ready for electric vehicles (EV). To give an impetus to this idea, India plans to prioritize the electrification of the two-wheelers, three-wheelers and buses. For the past few years, automakers, government (central and the state governments) and component manufacturers are amending/building new policy frameworks that favour EVs and help the market’s transition towards cleaner technology from traditional ICE. As per GlobalData, “Two-wheelers, three-wheelers and buses are clearly the ‘key beneficiaries’ of the government schemes with the passenger EVs being on the ‘backburner’ presently. However, the high modal share of the three completely justifies the reason and these segments can help to achieve the 30% new vehicle electrification target by 2030. Passenger electric cars, being a ‘big ticket’ purchase, face a challenge to gain volume for personal mobility in the price-sensitive Indian market.

Furthermore, they also face headwinds from factors such as range anxiety, lack of charging infrastructure and alternative fuel vehicles (CNG). Despite the passenger EVs market being small in terms of volume, it holds high growth potential. Most automakers are optimistic about the future of electric cars in India. Both domestic and foreign automakers are in the EV race. However, only a few have product offerings for the market while others still have their products under development or have plans to import their EVs – which is taking time. Experts say EVs are still in the early-stage in India. While affordable EVs are picking up pace, things are tough for luxury automakers due to high import duties, which restrain them from importing vehicles as CBUs to sense check the market trends and custom

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