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The chances of a native ad being viewed by a user are 50% more than that of a display ad, says Sunil Gupta, Managing Director and CEO, Avis India. Gupta also talks about why user-generated content matters for brands.
He is in conversation with Zinia Bhattacharya of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Sunil Gupta, Avis India With HD Quality
By HT Brand Studio| 827 views
For brands investing in content marketing, here's one way to tell if your campaign has been successful—it needs to have sparked conversations.
Know more about content marketing practices from Pallavi Singh, Head of Marketing, MG Motor.
She is in conversation with Roudra Bhattacharya of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series | Episode 14: Brand Masters ft. Pallavi Singh, MG Motor With HD Quality
By HT Brand Studio| 424 views
Online knowledge platform Quora recently launched versions in three regional languages, which include Marathi, Bengali, and Tamil.
Know more about this initiative from Gautam Shewakramani, Advisor, International Growth, Quora.
Shewakramani is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Gautam Shewakramani, Quora With HD Quality
By HT Brand Studio| 234 views
'Me time' now means 'screen time' on the mobile phone, says Amer Jaleel, Group CCO & Chairman of the Mullenlowe Lintas Group.
In a candid chat with Rajat Arora of HT Brand Studio, the veteran advertising professional also delivers insights into 'responsible' communication by brands.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Amer Jaleel, MullenLowe Lintas Group With HD Quality
By HT Brand Studio| 300 views
Amit Sarda, Managing Director of Soulflower, presents the various innovative ways in which his brand has utilised and analysed client data and how it has helped his range of organic products to sell better.
He is in conversation with Priyanka Mehra, Director- Marketing and Communications, Havas Group India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Amit Sarda, Soulflower With HD Quality
By HT Brand Studio| 181 views
The digitisation of the retail industry has resulted in wider choices for customers, thereby making them smarter. Srinivasa Rao, Senior VP of Marketing at Lifestyle, talks about the importance of listening to these digitally-empowered customers in order to serve them better.
He is in conversation with Priyanka Mehra, Director- Marketing and Communications, Havas Group India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Srinivasa Rao, Lifestyle With HD Quality
By HT Brand Studio| 156 views
Technology has a major role in boosting creativity, says Jyoti Kumar Bansal, CEO of PHD India, while talking about how agencies can help strike a balance with clients in terms of creativity and innovation.
She is in conversation with HT Brand Studio's Rajat Arora.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand-masters/
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Watch HT Brand Leadership Series: Brand Masters ft. Jyoti Kumar Bansal, PHD India With HD Quality
By HT Brand Studio| 135 views
The massive rural population of India takes pride in its local languages, so it only makes sense to create content that caters to them.
Divya Dixit, Senior VP and Head of Marketing at ALTBalaji, gives us the low-down on how OTT platforms can tap this massive potential in order to grow.
She is in conversation with Priyanka Mehra, Director- Marketing and Communications, Havas Group India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Divya Dixit, ALTBalaji With HD Quality
By HT Brand Studio| 368 views
A lot of Big Data is 'noise', says Ajay Row, Partner-CRM, Martech and Data, DAN Network.
Therefore, implementing a Big Data strategy successfully is dependent on separating the 'noise' from meaning, he adds.
To know more, tune in to this interview. Row also discusses what makes people loyal to a brand.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Ajay Row, DAN Network With HD Quality
By HT Brand Studio| 143 views
One of the biggest challenges in the financial services sector is that brands often market mutual funds as short-term products, when, in fact, they are long-term ones.
Hear more about it from Balaji Vaidyanathan, Marketing Director, Franklin Templeton Investments Limited. Vaidyanathan also highlights why the awareness level about mutual funds is still low in the country.
He's in conversation with Priyanka Mehra, Director Marketing and Communications, Havas Group India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Balaji Vaidyanathan With HD Quality
By HT Brand Studio| 260 views
One of the biggest advantages of digital marketing channels is that they allow brands to have two-way conversations with consumers.
As a result, companies can know their customers better, as well as create greater engagement with them.
To know more, tune in to this interview. Sagar Boke, Head of Marketing and Business Head-Spices, Tata Chemicals, tells us how digital marketing strategies can prove beneficial to marketers.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Sagar Boke, Tata Chemicals With HD Quality
By HT Brand Studio| 167 views
#HTBrandStudioLive | Today, when there are thousands of brands fighting for a consumer's attention on the internet, driving only brand loyalty is not enough. Businesses need to go a step further and establish a deeper and a more emotional connection with customers.
As revealed by the Harvard Business Review, the most effective way to maximize customer value is to tap into their fundamental motivations or fulfill their unspoken emotional needs. In other words, it’s all about building brand affinity.
Find out more in the ninth episode of Brand Studio Live—a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
The event is hosted by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Ajay Row (DAN Network), Amit Sarda (Soulflower), Piyush Bhargava (Nightingales Home Health Services), Subhrangshu Neogi (UPES), Sagar Boke (Tata Chemicals Ltd), and Rajiv Bansal (HT Digital Streams) are the six brand masters who feature in this edition.
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia
More on http://brandleadership.hindustantimes.com/ht_live.html
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Watch Brand Studio Live: Episode 9- Building brand affinity With HD Quality
By HT Brand Studio| 182 views
The future of work is augmented humanity, says Krishnan Chatterjee, COO and Head of Marketing, Indian Subcontinent, SAP.
Chatterjee also tells us why we need to take creativity at the workplace more seriously.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters part 2 ft. Krishnan Chatterjee, SAP With HD Quality
By HT Brand Studio| 243 views
The seventh episode of Brand Studio Live—which brings together the country’s top CXOs to talk about the hottest topics in marketing and online media—will be held on January 15.
Ajay Kakar (Aditya Birla Capital), Anika Agarwal (Max Bupa Health Insurance), Balaji Vishwanath (American Express), Shaji Varghese (PNB Housing Finance Limited), Vishwajeet Parashar (Bajaj Capital), Yashish Dahiya (PolicyBazaar.com) and Rajiv Bansal (HT Digital Streams) are the seven brand leaders who will feature in the show.
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM
Watch TEASER: HT Brand Studio Live - Episode 7 With HD Quality
By HT Brand Studio| 124 views
Women today are not just looking to buy the benefits of a product; they are also looking to buy the character or the purpose that the brand espouses, says Pankaj Duhan, Chief Marketing Officer, Reckitt Benckiser-South Asia Health.
Watch this interview to know how brands can better understand the needs and preferences of the modern Indian woman.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Pankaj Duhan, Reckitt Benckiser With HD Quality
By HT Brand Studio| 133 views
Do you have a special corner in your heart for ethnic or organic products, especially those produced by a brand like Fabindia?
Karan Kumar, the company's Chief Brand and Marketing Officer, presents an inside story, particularly in reference to catering to millennial consumers.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Karan Kumar, Fabindia With HD Quality
By HT Brand Studio| 157 views
Gaurav Mehta, Chief Marketing Officer at GirnarSoft, talks about the opportunities and challenges that data brings for a brand, in this chat with Priyanka Mehra.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Gaurav Mehta, GirnarSoft With HD Quality
By HT Brand Studio| 165 views
Video is the marketing buzzword of today, but what does a brand do to go beyond the realm of video content? Praveen Rao, General Manager & SVP of Censhare gives us his insights on marketing beyond video content in this chat with Priyanka Mehra.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Praveen Rao, Censhare With HD Quality
By HT Brand Studio| 177 views
What are the things that brands must do to make viral video campaigns? Can 'viral video' even be called a category? Watch this deconstruction of the state of video campaigning by ixigo's Vice President of Content Marketing, Aashish Chopra.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Aashish Chopra, ixigo With HD Quality
By HT Brand Studio| 125 views
Ever heard of the word 'storydoing'? It is what brands do to spread awareness about a cause.
Hear more about storydoing and cause-based marketing from Sudeep Narayan, Director-PR & Corporate Communications, Volvo Auto India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Sudeep Narayan, Volvo Auto India With HD Quality
By HT Brand Studio| 175 views
Gulbahar Taurani, Marketing Director of Philips India, believes that the millennial woman is aware, connected and confident. He will elaborate on this and more, when he and other brand leaders will get together on December 18 to discuss some of the hottest topics in marketing.
The sixth episode of Brand Studio Live-- which features some of the country's top marketing brains in conversation-- will revolve around marketing to the millennial woman in the age of the internet.
It will feature Gulbahar Taurani (Philips), Karan Kumar (Fabindia), Pankaj Duhan (Reckitt Benckiser), Alok Shankar (Fitbit), Priyanka Gill (POPxo), Rutu Mody (Jigsaw) and Pushpanjali Banerji (Kyndal Group).
Tune in at https://www.facebook.com/hindustantimes/ to catch all the action.
More at http://brandleadership.hindustantimes.com/
Hosted by HT Brand Studio and DMA Asia. Radio partner Fever 104 FM
Watch Brand Studio Live Episode 6: Sneak Peek with Gulbahar Taurani With HD Quality
By HT Brand Studio| 164 views
How do we tackle the male-centric eCommerce platform design of today? Priyanka Gill, Founder & CEO of POPxo will elaborate on this and more, when she and other brand leaders will get together on December 18 to discuss some of the hottest topics in marketing.
The sixth episode of Brand Studio Live-- which features some of the country's top marketing brains in conversation-- will revolve around marketing to the millennial woman in the age of the internet.
It will feature Gulbahar Taurani (Philips), Karan Kumar (Fabindia), Pankaj Duhan (Reckitt Benckiser), Alok Shankar (Fitbit), Priyanka Gill (POPxo), Rutu Mody (Jigsaw) and Pushpanjali Banerji (Kyndal Group).
Tune in at https://www.facebook.com/hindustantimes/ to catch all the action.
More at http://brandleadership.hindustantimes.com/
Hosted by HT Brand Studio and DMA Asia. Radio partner Fever 104 FM
Watch Brand Studio Live Episode 6: Sneak Peek with Priyanka Gill With HD Quality
By HT Brand Studio| 171 views
How does a beer brand work around the challenges of advertising restrictions on alcoholic products? Sandeep Singh, Director- Marketing and Alternate Channels at Bira 91, sheds light on this and much more in this exclusive interview with Priyanka Mehra.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Sandeep Singh, Bira 91 With HD Quality
By HT Brand Studio| 141 views
Alok Shankar, Country General Manager of Fitbit India, will talk about why it is imperative for brands like Fitbit to have an online presence when he and other brand leaders will get together on December 18 to discuss some of the hottest topics in marketing.
The sixth episode of Brand Studio Live-- which features some of the country's top marketing brains in conversation-- will revolve around marketing to the millennial woman in the age of the internet.
It will feature Gulbahar Taurani (Philips), Karan Kumar (Fabindia), Pankaj Duhan (Reckitt Benckiser), Alok Shankar (Fitbit), Priyanka Gill (POPxo) and Rutu Mody (Jigsaw).
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More at http://brandleadership.hindustantimes.com/
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Watch Brand Studio Live Episode 6: Sneak Peek with Alok Shankar With HD Quality
By HT Brand Studio| 149 views
Ever wondered how technology is shaping the event management industry?
Sandeep Nagpal, Vice President and Head of Marketing, Cvent, highlights some exciting trends.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Sandeep Nagpal, Cvent With HD Quality
By HT Brand Studio| 199 views
