Can't build long term brands with short term plans- Irwin Gotlieb | ET GBS 2018

Brands have been under investing in the last two decades especially in the last 3-5 years since the financial pressures have gone up to deliver short term results, said Irwin Gotlieb at The Economic Times Global Business Summit, the chairman of the world’s largest media buying and planning firm, GroupM which is overseeing more than one-third of the total media spends of the world.

Subscribe to The Economic Times for latest video updates. It's free! - http://www.youtube.com/TheEconomicTimes?sub_confirmation=1

More Videos @ ETTV - http://economictimes.indiatimes.com/TV

http://EconomicTimes.com

For business news on the go, download ET app:

Google Play - https://market.android.com/details?id=com.et.reader.activities
iTunes - http://itunes.apple.com/us/app/the-economic-times/id474766725?ls=1&mt=8
Windows Store - http://www.windowsphone.com/en-US/apps/d73c2150-6acf-445b-b810-19a004b5d3e8

ET elsewhere:
https://www.facebook.com/EconomicTimes
http://twitter.com/economictimes
https://plus.google.com/+TheEconomicTimes/
https://www.instagram.com/the_economic_times/
https://www.linkedin.com/company/the-economic-times

Watch Can't build long term brands with short term plans- Irwin Gotlieb | ET GBS 2018 With HD Quality

#businessnews#economynews#economictimes#Brands#EconomicTimesVideo#GlobalBusinessSummit2018#ETGBS2018#IrwinGotlieb#IrwinGotliebGroupM#GroupM#MediaInvestment#UnderInvestment#FinancialPressures#LongTermBrands#SonaliKrishna

News