Brand Studio Live - Episode 4 | Digital first: Building brands on the internet

HT Brand Studio
Published on: Jul 3, 2019
169 views

As more and more consumers make their presence felt on digital platforms, how do brands take the opportunity to engage with them? Is a digital-first approach truly the future of branding? If yes, what are some of the things that brands should keep in mind to ensure that they are not left behind?

Webcast from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to talk about the hottest trends in marketing and branding today.

Episode 4 of #HTBrandStudioLive features Nikhil Rastogi(Citibank), Daman Soni (Wecash), Manish Bhatia (Hindware), Shravani Dang (Avantha Group), Sandeep Nagpal (Cvent), Sandeep Singh (Bira 91), and Prateek Chatterjee (NIIT).

Co-hosted by HT Brand Studio and DMA Asia

More on http://brandleadership.hindustantimes.com/ht_live.html

Watch Brand Studio Live - Episode 4 | Digital first: Building brands on the internet With HD Quality

#episode4  #HindustanTimes  #HTBrandLeadershipSeries  #HTBrandStudio  #Contentmarketing  #paneldiscussion  #BrandMasters  #brandstudiolive  #digitalmarketing  #nativeadvertising  #data  #digitaljourney  #RajivBansal  #CXO  #Bira  #beer  #SandeepSingh  #Hindware  #NIIT  #SandeepNagpal  #Cvent  #PrateekChatterjee  #DamanSoni  #WeCash  #ShravaniDang  #AvanthaGroup  #NikhilRastogi  #Citibank  #ManishBhatia  #Newsroom  #Digitalfirst  #Brandbuilding  #Customerjourney  #Internetmarketing  


Category:

Vlogs

<iframe src="https://veblr.com/embed/361990977935cb/brand-studio-live-episode-4-digital-first-building-brands?autoplay=true&autoplaynext=true" class="strobemediaplayback-video-player" type="text/html" width="640" height="384" scrolling="no" frameborder="0" allowfullscreen></iframe>
  • Up next

    Brand Studio Live: Episode 12 - Building a strong B2B brand on the internet

    #HTBrandStudioLive | In a survey of 300 global B2B organizations conducted by business news website ITProPortal, 75% of respondents said their customers had opted to buy online. How, then, can a B2B brand harness the various advantages that the internet offers for its success?

    Hear more about it in the 12th episode of Brand Studio Live — a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.

    The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.

    Roshni Das (Intel India), Rajesh Kumar Jindal (UiPath), Srihari Gopinath (Hewlett Packard Enterprise) and Kaustubh Nande (MSC Software) are the five brand masters who feature in this show.

    Hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch Brand Studio Live: Episode 12 - Building a strong B2B brand on the internet With HD Quality

    By HT Brand Studio | 226 views

  • Brand Studio Live – Episode 2 | Storytelling on the internet: Tying content to brand goals

    Has the internet changed the way we tell stories? Or do some ideas and formats stay the same? How can we tie the content we create to the goals and purpose of our brand?

    Telecast live from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to talk about the hottest trends in marketing and branding today.

    Episode 2 of #HTBrandStudioLive features Amit Bajaj (Nissan Motor), Himani Agrawal (Microsoft), Karthik Nagarajan (Wavemaker), Pankaj Rana (Panasonic), Rajiv Bansal (HT Digital Streams), Solomon Wheeler (Vistara), and Vishal Chinchankar (Madison).

    Co-hosted by HT Brand Studio and DMA Asia

    More on http://brandleadership.hindustantimes.com/ht_live.html

    Watch Brand Studio Live – Episode 2 | Storytelling on the internet: Tying content to brand goals With HD Quality

    By HT Brand Studio | 226 views

  • Brand Studio Live: Episode 8- Brand trust in the age of the internet

    Building brand trust in the digital age comes with its own set of complications. There is a deluge of misinformation about how online businesses collect and use personal data. Moreover, many consumers do not feel safe doing online transactions.

    How do brands overcome such stumbling blocks, given that one in three people rank ‘trust in brand’ as among the top 3 reasons that influence their purchase decisions?

    Brand Studio Live brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.

    Episode 8 features Asha Kharga (Axis Bank), Pankaj Gupta (HDFC Life Insurance Company Ltd), Venkat Mallik (Tidal7 Brand & Digital), Shankar Jadhav (BSE Investments Ltd), Sharad Mathur (SBI General Insurance Company Ltd), Balaji Vaidyanathan (Franklin Templeton Investments Limited), and Rajiv Bansal (HT Digital Streams).

    Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSE India

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch Brand Studio Live: Episode 8- Brand trust in the age of the internet With HD Quality

    By HT Brand Studio | 294 views

  • Brand Studio Live: Episode 10 - Building customer loyalty in the age of the internet

    #HTBrandStudioLive | Has the concept of brand loyalty significantly altered in the digital era?

    It definitely has, say leaders from various industries. So, while for one brand custodian, loyalty can be built by becoming an inherent part of consumers’ lives, for another it is about going beyond traditional reward programs and interacting more with them.

    Find out more in the tenth episode of Brand Studio Live — a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.

    The event is hosted by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.

    Alok Arya (Future Group), Ayoshmita Biswas (Piramal Capital & Housing Finance), Veetika Joshi Deoras (IHCL), Mahesh Israni (Tata Global Beverages Ltd), Smita Murarka (Amante, MAS Brands), Srinivasa Rao (Lifestyle International) and Rajiv Bansal (ex-HTDS) are the seven brand masters who feature in the show.

    Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia

    More on http://brandleadership.hindustantimes.com/ht_live.html

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch Brand Studio Live: Episode 10 - Building customer loyalty in the age of the internet With HD Quality

    By HT Brand Studio | 272 views

  • Brand Studio Live: Episode 9- Building brand affinity

    #HTBrandStudioLive | Today, when there are thousands of brands fighting for a consumer's attention on the internet, driving only brand loyalty is not enough. Businesses need to go a step further and establish a deeper and a more emotional connection with customers.

    As revealed by the Harvard Business Review, the most effective way to maximize customer value is to tap into their fundamental motivations or fulfill their unspoken emotional needs. In other words, it’s all about building brand affinity.

    Find out more in the ninth episode of Brand Studio Live—a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.

    The event is hosted by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.

    Ajay Row (DAN Network), Amit Sarda (Soulflower), Piyush Bhargava (Nightingales Home Health Services), Subhrangshu Neogi (UPES), Sagar Boke (Tata Chemicals Ltd), and Rajiv Bansal (HT Digital Streams) are the six brand masters who feature in this edition.

    Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia

    More on http://brandleadership.hindustantimes.com/ht_live.html

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch Brand Studio Live: Episode 9- Building brand affinity With HD Quality

    By HT Brand Studio | 195 views

  • Education revolution in Punjab ❤️The transformation we all deserve! #punjab #punjabgovernmentschool

    Education revolution in Punjab ❤️The transformation we all deserve! #punjab #punjabgovernmentschool

    Arvind Kejriwal All Interviews:
    https://youtube.com/playlist?list=PLiN7YZXz4nOc23gNiOivcdgeYUEpUUqlU

    Arvind Kejriwal All Townhalls:
    https://youtube.com/playlist?list=PLiN7YZXz4nOdQ-o4kATbxyeNHjD1SyT8n

    Arvind Kejriwal in Punjab Series:
    https://youtube.com/playlist?list=PLiN7YZXz4nOcJRxl8iqYDKsL26FKUvmSr

    Arvind Kejriwal in Goa Series:
    https://youtube.com/playlist?list=PLiN7YZXz4nOflmK5x_tdfrryxrSc3SBzm

    Arvind Kejriwal In Uttarakhand Series:
    https://youtube.com/playlist?list=PLiN7YZXz4nOcZ5TuqFQsJUmwRdNwvKsCT

    Arvind Kejriwal on Baba Saheb Ambedkar:
    https://youtube.com/playlist?list=PLiN7YZXz4nOfWtKqvMU22KihHk2jiUXdS


    Follow Arvind Kejriwal on Social Media :

    Follow Arvind Kejriwal on Twitter: https://www.twitter.com/ArvindKejriwal


    Follow Arvind Kejriwal on Facebook: https://www.facebook.com/AAPkaArvind/


    Follow Aam Aadmi Party on Facebook: https://www.facebook.com/AamAadmiParty


    Follow Aam Aadmi Party on Twitter: https://www.twitter.com/AamAamAadmiParty

    Education revolution in Punjab ❤️The transformation we all deserve! #punjab #punjabgovernmentschool

    By AAP | 485 views

  • HT Brand Studio Live: Episode 6- Marketing to the millennial woman in the age of the internet

    #HTBrandStudioLive | Every year, India adds more women to the internet than any other country, a Comscore study reveals. In fact, millennial women are increasingly driving online retail and OTT - 90% of women between 15 and 24 can be found on a mobile retail website. Are brands, therefore, ready to seize the opportunity that will allow them to engage better with women on the internet? Find out in the Episode 6 of Brand Studio Live.

    Webcast from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.

    Episode 6 features Gulbahar Taurani (Philips), Karan Kumar (Fabindia), Pankaj Duhan (Reckitt Benckiser), Alok Shankar (Fitbit), Priyanka Gill (POPxo), Rutu Mody (Jigsaw) and Pushpanjali Banerji (Kyndal Group), among other brand masters.

    Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM

    More on http://brandleadership.hindustantimes.com/ht_live.html

    Watch HT Brand Studio Live: Episode 6- Marketing to the millennial woman in the age of the internet With HD Quality

    By HT Brand Studio | 133 views

  • HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital

    Has brand communication in the digital era significantly changed?

    It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.

    According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.

    He is in conversation with Rajat Arora of HT Brand Studio.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com.

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality

    By HT Brand Studio | 526 views

  • HT Brand Leadership Series: Brand Masters ft. Smita Murarka, Amante, MAS Brands

    How has Amante been able to break through the decades of stereotyping that plagues the marketing of lingerie as a category? Smita Murarka, Head of Marketing at Amante, MAS Brands, tells Rajat Arora of HT Brand Studio the art of marketing a woman's product to the woman and how consumer behavior is rapidly evolving in this segment.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch HT Brand Leadership Series: Brand Masters ft. Smita Murarka, Amante, MAS Brands With HD Quality

    By HT Brand Studio | 163 views

HT Brand Studio's

  • Brand Studio Live KidZania Special Episode: Sneak Peek with Puneet Anand

    Gear up for the KidZania special episode of #HTBrandStudioLive, where 8 brand leaders will reveal some fascinating aspects of marketing to children.

    Here's a glimpse.

    You can catch the episode on our Facebook page at 10 am on July 9.

    Puneet Anand (Hyundai Motor India), Rutu Mody-Kamdar (Jigsaw Brand Consultants), Anjali Malhotra Nanda (Aviva India), Karan Kumar (Fabindia), Pooja Baid (Philips India), Pankaj Rana (Panasonic), Vandana Krishnia (HT Media Ltd), and Mandar Natekar (KidZania) are the brand masters who will feature in this edition.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch Brand Studio Live KidZania Special Episode: Sneak Peek with Puneet Anand With HD Quality

    By HT Brand Studio | 2728 views

  • HT Brand Leadership Series: Brand Masters ft. Sunil Gupta, Avis India

    The chances of a native ad being viewed by a user are 50% more than that of a display ad, says Sunil Gupta, Managing Director and CEO, Avis India. Gupta also talks about why user-generated content matters for brands.
    He is in conversation with Zinia Bhattacharya of HT Brand Studio.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Follow us on Twitter at https://twitter.com/HtBrandStudio and LinkedIn at https://www.linkedin.com/company/13199283.

    Watch HT Brand Leadership Series: Brand Masters ft. Sunil Gupta, Avis India With HD Quality

    By HT Brand Studio | 882 views

  • HT Brand Leadership Series: Brand Masters ft. Rachit Hirani, MotorOctane

    You can't create viral content from day one, says Rachit Hirani, founder of MotorOctane.

    Hirani also highlights how an influencer should not only think from the perspective of a brand, but also that of the audience.

    He is in conversation with Zinia Bhattacharya of HT Brand Studio.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Follow us on Twitter at https://twitter.com/HtBrandStudio and LinkedIn at https://www.linkedin.com/company/13199283.

    Watch HT Brand Leadership Series: Brand Masters ft. Rachit Hirani, MotorOctane With HD Quality

    By HT Brand Studio | 821 views

Govt./PSU

Trending Now

Daily Mirror

  • NEET-NTA Row: Union Education Minister Dharmendra Pradhan के शपथ ग्रहण पर विपक्ष ने कहा, “शर्म करो”

    लोकसभा सत्र: Union Education Minister Dharmendra Pradhan के शपथ ग्रहण समारोह से पहले विपक्षी सदस्यों ने "शर्म करो" के नारे लगाकर अपना असंतोष व्यक्त किया। यह विरोध हालिया NEET-NTA विवाद को लेकर विपक्षी दलों के बीच बढ़ते तनाव और असंतोष को उजागर करता है।

    #DharmendraPradhan #NEET2024 #LokSabha #LokSabhaSession #UGCNET


    Subscribe to our YouTube channel: https://bit.ly/PunjabKesariTV

    Also, Watch ►
    Latest News & Updates ► https://bit.ly/PunjabKesariTVLatestNews
    Latest News On Jammu & Kashmir ► https://bit.ly/JammuKashmirNews
    Delhi News Updates | Punjab Kesari TV ► https://bit.ly/LatestDelhiNewsUpdates
    Latest Updates On West Bengal ► https://bit.ly/LatestWestBengalNews
    Viral Videos | Punjab Kesari TV ► https://bit.ly/LatestViralVideos
    Punjab Kesari National | Latest News & Updates ► https://bit.ly/LatestNationalNews
    Exclusive Interviews ► https://bit.ly/PunjabKesariTV-ExclusiveInterviews
    Russia Ukraine Crisis Live Updates ► https://bit.ly/UkraineRussiaCrisisUpdates
    Latest Updates On International News ► https://bit.ly/LatestInternationalNews

    Follow us on Twitter: https://twitter.com/punjabkesari
    Like us on FB: https://www.facebook.com/Pkesarionline/

    NEET-NTA Row: Union Education Minister Dharmendra Pradhan के शपथ ग्रहण पर विपक्ष ने कहा, “शर्म करो”

    By PunjabKesari TV | 160 views

  • मुख्यमंत्री भजनलाल शर्मा की सार्थक पहल,"आप बताएं-हम बनाए,मिलकर बनाए विकसित राजस्थान" | JAN TV

    #jaipurnews #chiefminister #bhajanlalsharma #meaningful #initiative #developedRajasthan #jantv

    Watch JAN TV on :
    Tata Play DTH : 1185
    Airtel DTH: 355
    JIO Fiber: 1384
    https://www.youtube.com/jantvindia/live

    Make sure you subscribe to our channel and never miss a new video:
    https://www.youtube.com/jantvindia
    https://www.facebook.com/jantvindia
    https://www.instagram.com/jantvindia/
    https://twitter.com/JANTV2012
    http://www.jantv.in

    Jan TV Live | Hindi News LIVE 24X7 | Jan TV Live | Hindi news 24X7 LIVE
    Jan TV | Hindi News Jan TV Live | Jan TV News | Jan TV Live
    News Credit-VKJ

    मुख्यमंत्री भजनलाल शर्मा की सार्थक पहल,"आप बताएं-हम बनाए,मिलकर बनाए विकसित राजस्थान" | JAN TV

    By JANTV RAJASTHAN | 176 views

  • Delhi Live | आप नेता संजय सिंह की प्रेसवार्ता, हम दिल्ली के हक का पानी मांग रहे-संजय सिंह | JAN TV

    #delhilivenews #pressconference #aapleader #sanjaysingh #demanding #water #jantv

    Watch JAN TV on :
    Tata Play DTH : 1185
    Airtel DTH: 355
    JIO Fiber: 1384
    https://www.youtube.com/jantvindia/live

    Make sure you subscribe to our channel and never miss a new video:
    https://www.youtube.com/jantvindia
    https://www.facebook.com/jantvindia
    https://www.instagram.com/jantvindia/
    https://twitter.com/JANTV2012
    http://www.jantv.in

    Jan TV Live | Hindi News LIVE 24X7 | Jan TV Live | Hindi news 24X7 LIVE
    Jan TV | Hindi News Jan TV Live | Jan TV News | Jan TV Live
    News Credit-VKJ

    Delhi Live | आप नेता संजय सिंह की प्रेसवार्ता, हम दिल्ली के हक का पानी मांग रहे-संजय सिंह | JAN TV

    By JANTV RAJASTHAN | 157 views