HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital

Published on: Jul 3, 2019
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Has brand communication in the digital era significantly changed?

It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.

According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.

He is in conversation with Rajat Arora of HT Brand Studio.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

More on http://brandleadership.hindustantimes.com.

Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.

MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality

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