Brand Studio Live: Episode 9- Building brand affinity

Published on: Jul 3, 2019
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#HTBrandStudioLive | Today, when there are thousands of brands fighting for a consumer's attention on the internet, driving only brand loyalty is not enough. Businesses need to go a step further and establish a deeper and a more emotional connection with customers.

As revealed by the Harvard Business Review, the most effective way to maximize customer value is to tap into their fundamental motivations or fulfill their unspoken emotional needs. In other words, it’s all about building brand affinity.

Find out more in the ninth episode of Brand Studio Live—a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.

The event is hosted by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.

Ajay Row (DAN Network), Amit Sarda (Soulflower), Piyush Bhargava (Nightingales Home Health Services), Subhrangshu Neogi (UPES), Sagar Boke (Tata Chemicals Ltd), and Rajiv Bansal (HT Digital Streams) are the six brand masters who feature in this edition.

Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia

More on http://brandleadership.hindustantimes.com/ht_live.html

MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

Watch Brand Studio Live: Episode 9- Building brand affinity With HD Quality

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  • GST Council Meeting: क्या सस्ता-क्या महंगा हुआ?,Nirmala Sitharaman ने कर दिया बड़ा एलान! | Modi Govt

    सोमवार को वित्त मंत्री निर्मला सीतारमण के अध्यक्षता में GST काउंसिल की अहम बैठक का आयोजन किया गया.. इस बैठक में मुख्य रूप से दो मुद्दों पर चर्चा होनी थीं…. हेल्थ इंश्योरेंस पर जीएसटी की दरें कम करने, और 2000 रुपये से कम के ऑनलाइन (डेबिट और क्रेडिट कार्ड से) ट्रांजेक्शन पर 18% जीएसटी लगाने का मामला था…. फिलहाल इंश्योरेंस प्रीमियम सस्ता होने नहीं जा रहा है, क्योंकि इस मसले पर अंतिम फैसला अगली बैठक तक के लिए टाल दिया गया है…

    #gst #gstcoucilmeeting #goodsandservicestax #taxation #topnews #nirmalasitharaman #financeminister

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    GST Council Meeting: क्या सस्ता-क्या महंगा हुआ?,Nirmala Sitharaman ने कर दिया बड़ा एलान! | Modi Govt

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