HT Brand Leadership Series: Brand Masters ft. Maneesh Mittal, Shoppers Stop

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  • HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand Consultants

    HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand Consultants

    Do marketing campaigns in India adequately capture the needs and aspirations of women?

    Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand Consultants With HD Quality

    By HT Brand Studio| 76 views

  • HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital

    HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital

    Has brand communication in the digital era significantly changed?

    It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.

    According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.

    He is in conversation with Rajat Arora of HT Brand Studio.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com.

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality

    By HT Brand Studio| 143 views

  • HT Brand Leadership Series: Brand Masters ft. Karthik Nagarajan, Wavemaker

    HT Brand Leadership Series: Brand Masters ft. Karthik Nagarajan, Wavemaker

    Karthik Nagarajan, Chief Content Officer at Wavemaker tells us how brands can leverage the potential of influencers to create sustainable campaigns over a long period. He also explains how the true power of advocacy and native advertising lies between campaigns, in keeping the buzz and momentum going.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes....

    Hosted with DMA Asia.

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch HT Brand Leadership Series: Brand Masters ft. Karthik Nagarajan, Wavemaker With HD Quality

    By HT Brand Studio| 33 views

  • HT Brand Leadership Series: Brand Masters ft. Aashish Chopra, ixigo

    HT Brand Leadership Series: Brand Masters ft. Aashish Chopra, ixigo

    What are the things that brands must do to make viral video campaigns? Can 'viral video' even be called a category? Watch this deconstruction of the state of video campaigning by ixigo's Vice President of Content Marketing, Aashish Chopra.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch HT Brand Leadership Series: Brand Masters ft. Aashish Chopra, ixigo With HD Quality

    By HT Brand Studio| 54 views

  • HT Brand Leadership Series: Brand Masters part 2 ft. Krishnan Chatterjee, SAP

    HT Brand Leadership Series: Brand Masters part 2 ft. Krishnan Chatterjee, SAP

    The future of work is augmented humanity, says Krishnan Chatterjee, COO and Head of Marketing, Indian Subcontinent, SAP.

    Chatterjee also tells us why we need to take creativity at the workplace more seriously.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch HT Brand Leadership Series: Brand Masters part 2 ft. Krishnan Chatterjee, SAP With HD Quality

    By HT Brand Studio| 58 views

  • HT Brand Leadership Series: Brand Masters ft. Veetika Joshi Deoras, IHCL

    HT Brand Leadership Series: Brand Masters ft. Veetika Joshi Deoras, IHCL

    Hear Veetika Joshi Deoras, VP-Brand and Strategy, IHCL, speak about how Artificial Intelligence (AI) can benefit businesses.

    According to her, AI should be adopted for tasks that are repetitive in nature and need a lot of information assimilation.

    She's in conversation with Priyanka Mehra, Director-Marketing and Communications, Havas Group India.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange Partner: BSEIndia

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch HT Brand Leadership Series: Brand Masters ft. Veetika Joshi Deoras, IHCL With HD Quality

    By HT Brand Studio| 135 views

  • HT Brand Leadership Series: Brand Masters ft. Piyush Bhargava, Nightingales Home Health Services

    HT Brand Leadership Series: Brand Masters ft. Piyush Bhargava, Nightingales Home Health Services

    Out of every 10,000 patients in India, only seven can be accommodated in hospitals, says Piyush Bhargava, Chief Marketing Officer, Nightingales Home Health Services.

    Bhargava thus outlines the need for home healthcare services, and how his brand is creating waves in this sector.

    He is in conversation with Rajat Arora of HT Brand Studio.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com.

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch HT Brand Leadership Series: Brand Masters ft. Piyush Bhargava, Nightingales Home Health Services With HD Quality

    By HT Brand Studio| 67 views

  • HT Brand Leadership Series: Brand Masters feat. Namrita Mahindro, Mahindra & Mahindra

    HT Brand Leadership Series: Brand Masters feat. Namrita Mahindro, Mahindra & Mahindra

    With the growth of technology, companies are finding newer ways to empower their customers.

    Namrita Mahindro, Senior General Manager, Mahindra & Mahindra, highlights a few case studies where the adoption of tools such as Virtual Reality and Artificial Intelligence helped elevate the customer service experience.

    She's in conversation with Roudra Bhattacharya, Lead, HT Brand Studio.

    This interview was shot during the DMA Asia Annual Echo Awards in Mumbai in September 2018.

    Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com/brand_masters.html

    Hosted with DMA Asia

    MUSIC Courtesy: PAJAMA | JCRZ (https://jcrz.bandcamp.com/)

    Watch HT Brand Leadership Series: Brand Masters feat. Namrita Mahindro, Mahindra & Mahindra With HD Quality

    By HT Brand Studio| 47 views

  • HT Brand Leadership Series: Brand Masters ft. Tarun Garg, Maruti Suzuki

    HT Brand Leadership Series: Brand Masters ft. Tarun Garg, Maruti Suzuki

    Tarun Garg, Executive Director- Marketing & Logistics at Maruti Suzuki, tells Priyanka Mehra how a legacy brand is leveraging digitalization to get closer to its customers.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch HT Brand Leadership Series: Brand Masters ft. Tarun Garg, Maruti Suzuki With HD Quality

    By HT Brand Studio| 50 views

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HT Brand Studio's image
Published on: Jul 3, 2019

E-commerce has brought about a radical change in consumer behaviour, says Maneesh Mittal, Chief Omnichannel, Shoppers Stop.

Mittal also discusses the differences between omni-channel and multi-channel customer strategies, and the role of content in customer journey.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

More on http://brandleadership.hindustantimes.com

Hosted in partnership with DMA Asia. Radio Partner: Fever 104

MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

Watch HT Brand Leadership Series: Brand Masters ft. Maneesh Mittal, Shoppers Stop With HD Quality

#ShoppersStop#HindustanTimes#HTBrandLeadershipSeries#HTBrandStudio#Contentmarketing#Creativemarketing#htbrandstudiolive#BrandMasters#ecommerce#ManeeshMittal#Retail#Shopping#Omnichannel#Multichannel


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  • HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand ConsultantsUp next

    HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand Consultants

    Do marketing campaigns in India adequately capture the needs and aspirations of women?

    Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand Consultants With HD Quality

    By HT Brand Studio| 76 views

  • HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital

    HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital

    Has brand communication in the digital era significantly changed?

    It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.

    According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.

    He is in conversation with Rajat Arora of HT Brand Studio.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com.

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality

    By HT Brand Studio| 143 views

  • HT Brand Leadership Series: Brand Masters ft. Karthik Nagarajan, Wavemaker

    HT Brand Leadership Series: Brand Masters ft. Karthik Nagarajan, Wavemaker

    Karthik Nagarajan, Chief Content Officer at Wavemaker tells us how brands can leverage the potential of influencers to create sustainable campaigns over a long period. He also explains how the true power of advocacy and native advertising lies between campaigns, in keeping the buzz and momentum going.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes....

    Hosted with DMA Asia.

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch HT Brand Leadership Series: Brand Masters ft. Karthik Nagarajan, Wavemaker With HD Quality

    By HT Brand Studio| 33 views

  • HT Brand Leadership Series: Brand Masters ft. Aashish Chopra, ixigo

    HT Brand Leadership Series: Brand Masters ft. Aashish Chopra, ixigo

    What are the things that brands must do to make viral video campaigns? Can 'viral video' even be called a category? Watch this deconstruction of the state of video campaigning by ixigo's Vice President of Content Marketing, Aashish Chopra.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch HT Brand Leadership Series: Brand Masters ft. Aashish Chopra, ixigo With HD Quality

    By HT Brand Studio| 54 views

  • HT Brand Leadership Series: Brand Masters part 2 ft. Krishnan Chatterjee, SAP

    HT Brand Leadership Series: Brand Masters part 2 ft. Krishnan Chatterjee, SAP

    The future of work is augmented humanity, says Krishnan Chatterjee, COO and Head of Marketing, Indian Subcontinent, SAP.

    Chatterjee also tells us why we need to take creativity at the workplace more seriously.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch HT Brand Leadership Series: Brand Masters part 2 ft. Krishnan Chatterjee, SAP With HD Quality

    By HT Brand Studio| 58 views

  • HT Brand Leadership Series: Brand Masters ft. Veetika Joshi Deoras, IHCL

    HT Brand Leadership Series: Brand Masters ft. Veetika Joshi Deoras, IHCL

    Hear Veetika Joshi Deoras, VP-Brand and Strategy, IHCL, speak about how Artificial Intelligence (AI) can benefit businesses.

    According to her, AI should be adopted for tasks that are repetitive in nature and need a lot of information assimilation.

    She's in conversation with Priyanka Mehra, Director-Marketing and Communications, Havas Group India.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange Partner: BSEIndia

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch HT Brand Leadership Series: Brand Masters ft. Veetika Joshi Deoras, IHCL With HD Quality

    By HT Brand Studio| 135 views

  • HT Brand Leadership Series: Brand Masters ft. Piyush Bhargava, Nightingales Home Health Services

    HT Brand Leadership Series: Brand Masters ft. Piyush Bhargava, Nightingales Home Health Services

    Out of every 10,000 patients in India, only seven can be accommodated in hospitals, says Piyush Bhargava, Chief Marketing Officer, Nightingales Home Health Services.

    Bhargava thus outlines the need for home healthcare services, and how his brand is creating waves in this sector.

    He is in conversation with Rajat Arora of HT Brand Studio.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com.

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch HT Brand Leadership Series: Brand Masters ft. Piyush Bhargava, Nightingales Home Health Services With HD Quality

    By HT Brand Studio| 67 views

  • HT Brand Leadership Series: Brand Masters feat. Namrita Mahindro, Mahindra & Mahindra

    HT Brand Leadership Series: Brand Masters feat. Namrita Mahindro, Mahindra & Mahindra

    With the growth of technology, companies are finding newer ways to empower their customers.

    Namrita Mahindro, Senior General Manager, Mahindra & Mahindra, highlights a few case studies where the adoption of tools such as Virtual Reality and Artificial Intelligence helped elevate the customer service experience.

    She's in conversation with Roudra Bhattacharya, Lead, HT Brand Studio.

    This interview was shot during the DMA Asia Annual Echo Awards in Mumbai in September 2018.

    Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com/brand_masters.html

    Hosted with DMA Asia

    MUSIC Courtesy: PAJAMA | JCRZ (https://jcrz.bandcamp.com/)

    Watch HT Brand Leadership Series: Brand Masters feat. Namrita Mahindro, Mahindra & Mahindra With HD Quality

    By HT Brand Studio| 47 views

  • HT Brand Leadership Series: Brand Masters ft. Tarun Garg, Maruti Suzuki

    HT Brand Leadership Series: Brand Masters ft. Tarun Garg, Maruti Suzuki

    Tarun Garg, Executive Director- Marketing & Logistics at Maruti Suzuki, tells Priyanka Mehra how a legacy brand is leveraging digitalization to get closer to its customers.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch HT Brand Leadership Series: Brand Masters ft. Tarun Garg, Maruti Suzuki With HD Quality

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  • Brand Studio Live KidZania Special Episode: Sneak Peek with Puneet Anand

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    Gear up for the KidZania special episode of #HTBrandStudioLive, where 8 brand leaders will reveal some fascinating aspects of marketing to children.

    Here's a glimpse.

    You can catch the episode on our Facebook page at 10 am on July 9.

    Puneet Anand (Hyundai Motor India), Rutu Mody-Kamdar (Jigsaw Brand Consultants), Anjali Malhotra Nanda (Aviva India), Karan Kumar (Fabindia), Pooja Baid (Philips India), Pankaj Rana (Panasonic), Vandana Krishnia (HT Media Ltd), and Mandar Natekar (KidZania) are the brand masters who will feature in this edition.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Watch Brand Studio Live KidZania Special Episode: Sneak Peek with Puneet Anand With HD Quality

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    The chances of a native ad being viewed by a user are 50% more than that of a display ad, says Sunil Gupta, Managing Director and CEO, Avis India. Gupta also talks about why user-generated content matters for brands.
    He is in conversation with Zinia Bhattacharya of HT Brand Studio.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Follow us on Twitter at https://twitter.com/HtBrandStudio and LinkedIn at https://www.linkedin.com/company/13199283.

    Watch HT Brand Leadership Series: Brand Masters ft. Sunil Gupta, Avis India With HD Quality

    By HT Brand Studio| 219 views

  • HT Brand Leadership Series: Brand Masters ft. Rachit Hirani, MotorOctane

    HT Brand Leadership Series: Brand Masters ft. Rachit Hirani, MotorOctane

    You can't create viral content from day one, says Rachit Hirani, founder of MotorOctane.

    Hirani also highlights how an influencer should not only think from the perspective of a brand, but also that of the audience.

    He is in conversation with Zinia Bhattacharya of HT Brand Studio.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

    Follow us on Twitter at https://twitter.com/HtBrandStudio and LinkedIn at https://www.linkedin.com/company/13199283.

    Watch HT Brand Leadership Series: Brand Masters ft. Rachit Hirani, MotorOctane With HD Quality

    By HT Brand Studio| 147 views

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