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Competitive differentiator for e-commerce players in India
#DigitalMedia #Pegasus #ITMinister
Digital media spending on search advertising
There is massive shift in an individual’s online browsing and searching pattern has paved the way for brands looking to invest in search advertising. There has been a steady growth of search as a digital medium across PC and Mobile in India with approximately 25% of digital media spends accounting for search advertising. While some brands have already started leveraging this medium to achieve their larger business goals, others can leverage search advertising to create a smarter customer journey to reach the right audience, with the right message. A 28x increase was observed for the keyword ‘most popular Netflix series’ and 381x for ‘cricket live score’. There has also been a significant increase in online gaming which is reflected in the 52% increase in online games related searches.
Additionally, searches for education and e-learning related content also saw a massive spike. People have been investing a lot of effort in future-proofing their careers by learning skills that would either help them transition to a new career or progress in the existing one. There has been a 367% increase in searches related to ‘learning online’, while a 103% increase in those related to ‘training’. Increasingly eco-conscious consumers and investors are placing greater importance on environmental, social, and governance (ESG) issues than ever before. As a result, e-commerce players have begun to make their supply chains greener and the startups are following the trend. As the business operations affected due to the COVID-19 pandemic induced travel restrictions and lockdowns, consumers are now increasingly preferring the online mode to purchase goods and services. Consequently, the Indian e-commerce (online retailing) industry is going to grow at a CAGR of 22% between 2020 and 2024 to be worth US$115.5bn in 2024.
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Fintech Industry is dependent on AI & ML
#fintechindustry #AI #ML
FinTech industry is facing radical transformation and restructuring, as well as a move toward a customer-centric platform-based model. Artificial intelligence is solely responsible for innovations in data analytics and product development in FinTech and the finance industry is driven by potential opportunities that help it to grow. With AI,ML and by capitalizing on robotic process automation customers can reap the benefits of easy and cost-effective financial services. By leveraging the power of AI, FinTech companies have tech solutions that resolve all the complexities and difficulties of the customers, right from borrowing loans to money invested in other profitable options.
FinTech is an industry that covers the integration of finance and technology. Digital disruption in the financial sector is driven by factors both on the supply side, mostly technological developments, and on the demand side, accompanied by changes in consumer expectations of service. It offers the potential to improve efficiency with innovation, enhanced supply diversity, and a more competitive financial system that yields market extension augmenting financial inclusion. AI helps reduce Return-to-Origin (RTO) frauds, with the help of AI-powered systems it helps reduce RTO fraud losses in e-commerce. RTO frauds take place when customers return a product by either swapping it with a faulty product or by denying that they ever received it in the first place.
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Fintech Industry is dependent on AI & MLBy VARINDIA| 122 views
Impactful branding always provides competitive advantage
Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. Many small organizations and start-ups neglect to spend necessary time thinking about their brand in this broad sense and the impact it has on their business. At the same time, the consumers want a brand to be omnipotent, knowing who they are and what they need as they flit from channel to channel. The CMO Council found that 71% of consumers want a blend of both physical and digital channels and get easily frustrated with a poor omnichannel experience. There is an urgent need for delivering a better customer experience shouldn’t have to be that complicated.
According to Gartner, 89% of brands plan to compete on customer experience within the next year to win brand loyalists and meet customer needs to drive conversion. Despite these aspirations, only 10% of brands feel their current customer experiences are meeting these competitive demands. In many cases, the pressure rests heavily on marketing teams to transform customer experiences from expected to exceptional. Contextual marketing is currently a hot topic with industry research analysts. At the same time, Forrester sees contextual marketing as the bridge for the gap that exists between marketing and customer experience. Going forward, the marketers should go deep on only a handful of strategic initiatives, such as digital experience, content strategy and omnichannel with 360 degree approach.
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https://varindia.tumblr.comBy VARINDIA| 122 views
Mr. R.S. Sharma, IAS, D.G.& Mission Director, UIDAI, GOI
Mr. R.S. Sharma, IAS, D.G.& Mission Director, UIDAI, GOI at Star Nite Award 2012
Watch Mr. R.S. Sharma, IAS, D.G.& Mission Director, UIDAI, GOI With HD QualityBy VARINDIA| 312 views
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Bigg Boss 18 | Gharwalon Ne Kiya Avinash Mishra Ko EVICT
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बारिश से खुली निगम की पोल, नाली का कचरा आया सडकों पर...इलाके के कई हिस्से में भरा पानी | Jagdalpur
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“People call us Momo, Corona” - Bigg Boss 18 contestant Chum Darang on discrimination #biggboss18
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“People call us Momo, Corona” - Bigg Boss 18 contestant Chum Darang on discrimination #biggboss18By Bollywood Bubble| 1457 views
Ex-PAK captain Inzamam accuses India, Rohit delivers a Sherlock-worthy explanation.
Is this the 'Reverse Swinging Away'?
Ex-PAK captain Inzamam accuses India, Rohit delivers a Sherlock-worthy explanation.
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Ex-PAK captain Inzamam accuses India, Rohit delivers a Sherlock-worthy explanation.By CricTracker| 10851 views
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20अक्टूबर से 21जनवरी तक में मंगल अपने नीच राशि कर्क में तुला वृश्चिक धनु राशि पर क्या पड़ेगा प्रभावBy Daati Maharaj| 1243 views
Bihar की Capital Patna से सटे बाढ़ इलाके में आज एक दिल दहला देने वाली घटना हुई! Ganga Dussehra | RJD
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Bihar की Capital Patna से सटे बाढ़ इलाके में आज एक दिल दहला देने वाली घटना हुई! Ganga Dussehra | RJDBy PunjabKesari TV| 7026 views
Who do you predict will be the leading run-scorer in the T20 World Cup 2024?
Who do you predict will be the leading run-scorer in the T20 World Cup 2024?
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Who do you predict will be the leading run-scorer in the T20 World Cup 2024?By CricTracker| 8183 views
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