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Unmasking the Dark Side of Bot Traffic
It's worth noting that the landscape of #internettraffic is dynamic, and the prevalence of bot traffic can change over time. The rise of bot traffic is a challenge, but it is one that businesses can overcome. By taking steps to protect themselves, businesses can ensure that their websites and online services are safe from attack.
Bots are computer programs or scripts that perform automated tasks on the internet. While some bots serve useful purposes like search engine crawlers or chatbots, others can engage in malicious activities such as scraping content, spreading spam, launching #DDoSattacks, or engaging in fraudulent activities.
Today's Headline in NewsHours
0:00 Intro
3:00 #WhatsApp launches Chat Lock to make intimate conversations more private
3:25 Google announces tools that identifies misleading and AI images
3:55 #Vedanta appoints Sonal Shrivastava as its new CFO
4:23 #France probes Apple over restricting smartphone repair
4:52 PVR INOX to close down 50 loss-making cinemas over next 6 months
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#bottraffic #adfraud #digitalmarketing #cybersecurity #onlineadvertising #clickfraud #adverification #botnets #bots #fakeclicks #adtech #programmaticadvertising #botdetection #viewability #brandprotection #adtransparency #adops #digitaladvertisingagency #digitaladvertising #bottraffic #fakeviews #digitaladvertising #adfraud #clickfraud #cybercrime #onlinefraud #internetsecurity #botnets #malware #adtech #datasecurity #cybersecurity #digitalmarkeBy VARINDIA| 15 views
Facebook loses credentials
#Facebook has long been the go-to platform for marketers looking to reach young people, and its targeting capabilities are unrivalled. Facebook’s business was built on network effects — users brought their friends and family members, who told their colleagues, who invited their buddies.
But with Facebook no longer growing, and users increasingly spending less time on the site, businesses now start to look elsewhere for their digital advertising needs. Experts say, it is time to #FaceOff the world of Facebook.
But in 2022, the cycle has reversed. Users are jumping ship and advertisers are reducing their spending, leaving Meta poised to report its second straight drop in quarterly revenue. There are disruptions like, Gen Z puts its stamp on the next phase of social media in 2023. However, Social media usage is steadily growing, and we don’t see it slowing down anytime soon. The metaverse will continue to drive conversations throughout 2023.
#MarkZuckerberg, founder and CEO of Facebook has bought the metaverse, which may be the company’s future but accounts for virtually none of its near-term revenue and is costing billions of dollars a year to build. Zuckerberg said he hopes that within the next decade, the metaverse “will reach a billion people” and “host hundreds of billions of dollars of digital commerce.
With the going gets tough and the tough gets going. The same policy could be seen with Facebook, many feel that Facebook is at risk of going out of business. The company still has a dominant position in mobile advertising and has one of the most profitable business models on the planet.
#Meta competes with other companies that sell advertising to marketers, as well as companies that provide platforms for communicating and sharing content among users’ various social networks. Major competitors include Apple Inc., Alphabet Inc.’s Google and YouTube, Tencent Music Entertainment Group, Amazon.com, and Twitter Inc.
By VARINDIA| 11 views
Digital advertising spend losses to reach 68 billion globally in 2022 | VARINDIA News Hour
Digital advertising spend losses to reach 68 billion globally in 2022 | VARINDIA News Hour
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The value of digital advertising spend lost to fraud to touch $68 billion globally in 2022; rising from $59 billion in 2021. The Juniper Research new study, Digital Advertising Fraud: Key Trends, Competitor Landscape & Market Forecasts 2022-2026, found that those advertising in the US will potentially suffer the most in financial loss due to fraudulent activity, with total losses in the US expected to surpass $23 billion in 2022. The comprehensive research identified the top 5 countries most impacted by advertising fraud, which together account for 60% of global losses are US, Japan, China, South Korea and UK together account for 60 per cent of global digital advertising spend losses. The US represents the largest market for digital advertising spend, with high levels of Internet penetration and elevated mobile app and browser usage presenting strong opportunities for the display of promotional content. The researchers urged digital advertisers targeting these five key markets to form strategic partnerships with ad fraud detection and prevention vendors capable of distinguishing between valid and fraudulent advertising traffic that provides no return on ad spend.
Research author Scarlett Woodford remarked: “With the US representing such a significant market in terms of advertising spend, campaigns in North America will undoubtedly attract the attention of fraudulent players. This will lead to unprecedented innovation in fraud tactics within the US, with advertisers demonstrating a greater requirement for fraud detection and mitigation services.” In response to the rising threat of ad fraud, the report urges digital advertisers targeting these five markets to form strategic partnerships with ad fraud detection and prevention vendors capable of distinguishing between valid and fraudulent advertising traffic that provides no retuBy VARINDIA| 15 views
HT Brand Leadership Series: Brand Masters ft. Agnello Dias, Dentsu Aegis Network
Today, a lot of content is held back due to the fear of backlash, says Agnello Dias, Creative Chairman, Dentsu Aegis Network, and Co-founder, Taproot Dentsu.
The leading advertising professional also highlights how brands should ride the wave of important events happening in the country.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Agnello Dias, Dentsu Aegis Network With HD QualityBy HT Brand Studio| 126 views
Salman Khan Tubelight || Digital Marketing || Digital advertising || bonanzza
Watch Salman Khan Tubelight || Digital Marketing || Digital advertising || bonanzza With HD Quality
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Isha Malviya’s boyfriend Samarth Jurel exposes her ex Abhishek Kumar & his violence | Bigg Boss 17
On Bigg Boss 17 we have seen the fastest wild card entries and these would only cause lots of fireworks on the show. Now as Samarth Jurel, who is Isha Malviya's boyfriend, enters the BB17 house as a contestant, he spoke to Bollywood Bubble's host Nawaz Kochra. From exposing the violence Abhishek Kumar inflicted on Isha to sharing how Isha's ex used to slap her and cause her harm. He even confirmed their relationship and shared how seeing Isha getting close to Abhishek left him heartbroken. Commenting on Isha being Ankita Lokhande's shadow, Samarth also explained how his entry will change the dynamics on the show. Watch this explosive interview here!
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Isha Malviya’s boyfriend Samarth Jurel exposes her ex Abhishek Kumar & his violence | Bigg Boss 17By Bollywood Bubble| 157 views
Bigg Boss 17 LATEST VOTING Trend | Kaun Hoga Ghar Se Beghar? | Isha, Samarth, Manasvi, Sana, Arun
Bigg Boss 17 LATEST VOTING Trend | Kaun Hoga Ghar Se Beghar? | Isha, Samarth, Manasvi, Sana, Arun
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Bigg Boss 17 LATEST VOTING Trend | Kaun Hoga Ghar Se Beghar? | Isha, Samarth, Manasvi, Sana, ArunBy Bollywood Spy| 76 views
आज का राशिफल 05 February 2024 AAJ KA RASHIFAL Gurumantra-Today Horoscope || Paramhans Daati Maharaj
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The man behind the ICT's jerseys for Asian Games 2023
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Jummah की नमाज को लेकर Kashi में Police Alert, चप्पे- चप्पे पर Force तैनात
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Jummah की नमाज को लेकर Kashi में Police Alert, चप्पे- चप्पे पर Force तैनातBy LNV India| 0 views
BodyFaming Trailer:Bhumi Pednekar, Nawazuddin Siddiqui, Fatima Shaikh, Mona Singh, Sobhita & Dolly S
It's time we celebrate ourselves and get high on self-love! Introducing you to Bollywood Bubble's brand new show 'BodyFaming'. A show that talks about loving your body, smashing age-old beauty norms and being comfortable in your own skin. Watch host Rashita Sahni get up close and personal with Bhumi Pednekar, Nawazuddin Siddiqui, Fatima Sana Shaikh, Mona Singh, Sobhita Dhulipala & Dolly Singh about dealing with body-shaming, getting over their inner insecurities and self-doubt and standing by the mantra - 'my body my rules'! Episodes drop every Tuesday at 2 PM only on Bollywood Bubble. Watch out.
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BodyFaming Trailer:Bhumi Pednekar, Nawazuddin Siddiqui, Fatima Shaikh, Mona Singh, Sobhita & Dolly SBy Bollywood Bubble| 220 views
