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APIs becoming fast-growing threat vectors
As the post-pandemic world leans heavily on digital interaction to maintain user connections, the volume of API traffic has grown rapidly. However, this growth has also brought on emerging security challenges. Organizations must regularly test Application Programming Interfaces (APIs) to identify vulnerabilities, and address these vulnerabilities using security best practices. APIs may have vulnerabilities like broken authentication and authorization, lack of rate limiting, and code injection. With organizations often having hundreds or even thousands of APIs in use, the task of securing them all is highly complex. The challenge requires a strategic approach for security assessment that can be applied universally and efficiently across a diverse set of APIs. An API attack is abusive or manipulative usage or attempted usage of an API, commonly used to breach data or manipulate a commerce solution. The growth of APIs (application programming interfaces) is more important than ever. It can lead to malicious traffic growth, consequently. APIs today prove their value by driving new digital business revenue growth and transforming decades-old business models. Such APIs have also become a fast-growing threat vector and a nexus of what research group Forrester calls “API insecurity.” What the enterprise needs is to approach APIs from a zero-trust security paradigm.
API breaches, including those at Capital One, JustDial, T-Mobile, and elsewhere, continue to underscore how perimeter-based approaches to securing web applications aren’t scaling well for today’s APIs.
APIs start with zero-trust security
Given how pervasive APIs are today, organizations need an overarching API security strategy that scales to address compliance and security challenges while keeping business outcomes in balance. Zero-trust security can address those challenges and is needed to secure APIs throughout the software development lifecycle and into production.
One exBy VARINDIA| 23 views
SaaS-based CRM companies improving the B2C customer experience
#Google #NASSCOM #Relianceretailventureslimited
SaaS-based CRM companies helping B2C customers
Today, India is moving rapidly towards digitization, almost all of the sectors are now focusing on digital adoption one way or another. The fast-paced digital innovation along with the emerging startup ecosystem is fuelling the country’s economic growth. "As per data from #NASSCOM, as of FY2020, the country’s SaaS revenue has reached $3.5 billion, with 75% of sales coming from global markets. Taking into consideration, the Pandemic-induced growth companies had already increased their spending on IT plans. B2C firms nowadays rely heavily on data to provide an unmatchable customer experience with the help of SaaS-based product offerings enabled with advanced machine learning capabilities. Hence, understanding your customers is the first step in running a successful business. Customer data management tools allow you to organize data on customers clearly, helping you improve customer relationships.
It is true that, small business owners know the best way to reach their goals with a solid road map, whereas the B2C businesses usually have a bigger customer base compared to the B2B business to keep track of individual customer experience. Effective CRM strategies include customer database management and self-service to determine his needs and automate the response immediately. Companies can develop a comprehensive user onboard process and additional features that keep your customer coming back. It allows companies to track real-time updates on customer data and analysis reports based on their purchase behaviour pattern that firms can use effectively to turn each interaction into a delightful customer experience. The more the customer engages the better understanding they have of the product/ service a company is offering.
Today's Headline in NewsHours
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2:05 #Google patches 8th Chrome zeroBy VARINDIA| 21 views
Digital Economy of India to touch $800 billion by 2030
#DigitalEconomy #WhatsApp #SupremeCourt
Digital Economy to touch $800 billion
India’s consumer digital economy which was pegged at $85-90 billion in CY 20, is expected to become a $800 billion market by 2030. The digital economy includes 60% of travel, 40% of non-grocery retail, 30% of education, 25% of food and beverages services and 6% of Pharma/Grocery going through digital channels by CY30, as per the data of RedSeer. With this growth we could forecast the next wave of entrepreneurs will create innovations which will make the Indian model successful globally. During these difficult times, most of the enterprises faced the challenge that their current levels of cybersecurity are not enough to protect their endpoints and servers.
The year 2020 has started with COVID-19 and a pell-mell shift to remote work, and finished with the gut-punch of a major breach that put hundreds of organizations into frantic access-and-remediate mode. The consequences of the pandemic’s rapid shift to work-from-home — and the exponential adoption to cloud technology that it helped drive — include lesser visibility into the security ecosystem, lesser control of access points, and a larger, more varied attack surface for adversaries to target. Over the course of the pandemic, there has been an escalating number of cyberattacks designed to exploit vulnerable remote workers and people who are desperate for information about the virus and vaccine. About 52% of Indian organizations fell victim to a successful cybersecurity attack in the last 12 months. Of these successful breaches, 71% of organizations admitted it was a serious or very serious attack, and 65 per cent said it took longer than a week to remediate.
Today's Headline in NewsHours
0:00 Intro
2:05 #WhatsApp #messages have no evidential value says, #SupremeCourt
2:55 We want to be the best partner for our partners, says #SatyaNadella at #Inspire2021
3:49By VARINDIA| 16 views
Sensex drops 200 points, Nifty below 12,200
OPENING BELL: Sensex drops 200 points, Nifty below 12,200; Voda Idea surges 13%, Just Dial falls 3%
Watch Sensex drops 200 points, Nifty below 12,200 With HD QualityBy The Economic Times| 193 views
Airtel App में सामने आई सुरक्षा खामी, 30 करोड़ यूजर्स के डेटा पर सवाल
आप अगर भारतीय टेलिकॉम कंपनी एयरटेल के यूजर्स हैं तो यह खबर आपसे जुड़ी हुई है। एयरटेल की मोबाइल एप में गंभीर सुरक्षा खामी का पता लगा है जिसके चलते करीब 30 करोड़ यूजर्स का डाटा चोरी हो सकता था। यह सुरक्षा खामी सामने आने के बाद कंपनी ने इस समस्या को ठीक तो कर लिया है।
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Stocks in news: Indiabulls Real Estate, Fortis Healthcare and JustDial | June 07, 2019
Here are the top stocks that are likely to be in focus in today's trading.
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Watch Stocks in news: Indiabulls Real Estate, Fortis Healthcare and JustDial | June 07, 2019 With HD QualityBy The Economic Times| 161 views
देश भर में मेड सर्विस के नाम पर चीटिंग, 4 महिलाओं समेत 11 काबू
देश भर में मेड सर्विस के नाम पर चीटिंग, 4 महिलाओं समेत 11 काबू
Watch देश भर में मेड सर्विस के नाम पर चीटिंग, 4 महिलाओं समेत 11 काबू With HD QualityBy PunjabKesari TV| 405 views
Ghaziabad - Just Dial App से फोन नंबर लेकर करते थे गोलमाल || शिफ्ट कराने के बहाने सामान लेकर गायब||
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By Delhi Darpan TV| 854 views
पुलिस के हत्थे चढ़ा लोगों को ठगने वाला तांत्रिक
पुलिस के हत्थे चढ़ा लोगों को ठगने वाला तांत्रिक
Watch पुलिस के हत्थे चढ़ा लोगों को ठगने वाला तांत्रिक With HD QualityBy PunjabKesari TV| 1421 views
Ye Lal Rang - RohitRaj Guptaa Version..
Recorded at ocean studio
Watch rohitraj guptaa version..ye laal rang With HD QualityBy Rohit Raj Gupta| 842 views
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प्याज के दामों ने निकाले आंसू, आमजन की पहुंच से बाहर, जानें कैथल मंडी में कितने रुपए किलो बिक रहे ?
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https://www.facBy Janta TV| 47 views
Bigg Boss 17 OPENING VOTING Trend | Kaun Hoga Ghar Se Beghar?
Bigg Boss 17 OPENING VOTING Trend | Kaun Hoga Ghar Se Beghar?
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Bigg Boss 17 OPENING VOTING Trend | Kaun Hoga Ghar Se Beghar?By Bollywood Spy| 57 views
Address by Sh. Rajeev Gupta, Secretary, Youth Affairs at "International Yoga Seminar"
Address by Shri. Rajeev Gupta, Secretary, Youth Affairs, Ministry of Youth Affairs & Sports, at the "International Yoga Seminar" organized by "Shri Ram Chandra Mission" in April, 2016
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Special Briefing on the Visit of President of Maldives to India (August 02, 2022)
Special Briefing on the Visit of President of Maldives to India (August 02, 2022)By Ministry of External Affairs, India| 194307 views
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Disclaimer : All products used in my videos, regardless of whether the is sponsored or not, are the products i like using. the information provided on this channel is only for general purposes and should NOT be considered asBy JSuper kaur| 421859 views
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Launch of Gujarat Election Campaign in Ahmedabad
Launch of Gujarat Election Campaign in Ahmedabad.
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Launch of Gujarat Election Campaign in AhmedabadBy Indian National Congress| 170472 views
Blatant Violation of model code of conduct in Odisha
Blatant Violation of model code of conduct in Odisha
Watch Blatant Violation of model code of conduct in Odisha With HD QualityBy Dharmendra Pradhan| 818225 views
