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Digital advertising spend losses to reach 68 billion globally in 2022 | VARINDIA News Hour
Digital advertising spend losses to reach 68 billion globally in 2022 | VARINDIA News Hour
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The value of digital advertising spend lost to fraud to touch $68 billion globally in 2022; rising from $59 billion in 2021. The Juniper Research new study, Digital Advertising Fraud: Key Trends, Competitor Landscape & Market Forecasts 2022-2026, found that those advertising in the US will potentially suffer the most in financial loss due to fraudulent activity, with total losses in the US expected to surpass $23 billion in 2022. The comprehensive research identified the top 5 countries most impacted by advertising fraud, which together account for 60% of global losses are US, Japan, China, South Korea and UK together account for 60 per cent of global digital advertising spend losses. The US represents the largest market for digital advertising spend, with high levels of Internet penetration and elevated mobile app and browser usage presenting strong opportunities for the display of promotional content. The researchers urged digital advertisers targeting these five key markets to form strategic partnerships with ad fraud detection and prevention vendors capable of distinguishing between valid and fraudulent advertising traffic that provides no return on ad spend.
Research author Scarlett Woodford remarked: “With the US representing such a significant market in terms of advertising spend, campaigns in North America will undoubtedly attract the attention of fraudulent players. This will lead to unprecedented innovation in fraud tactics within the US, with advertisers demonstrating a greater requirement for fraud detection and mitigation services.” In response to the rising threat of ad fraud, the report urges digital advertisers targeting these five markets to form strategic partnerships with ad fraud detection and prevention vendors capable of distinguishing between valid and fraudulent advertising traffic that provides no retuଏହି ଭାବରେ VARINDIA| 44 ଦୃଶ୍ୟସଂଖ୍ୟା
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ಹಬ್ಬಕ್ಕೆ ಚಂದವಾದ ತೋರಣ || Thorana designs || How to make Thorana decorations || Kannada sanjeevani
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India - USA Trade Statistics
Comparative Trade Statistics for the Years 2013 & 2014
(Top 25 Products)Watch India - USA Trade Statistics With HD Qualityଏହି ଭାବରେ Indian Trade Portal| 467774 ଦୃଶ୍ୟସଂଖ୍ୟା
Education ???? पर Arvind Kejriwal की जबरदस्त Speech ???? | Latest Motivational Speech | Aam Aadmi Party
Education ???? पर Arvind Kejriwal की जबरदस्त Speech ???? | Latest Motivational Speech | Aam Aadmi Party
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Education ???? पर Arvind Kejriwal की जबरदस्त Speech ???? | Latest Motivational Speech | Aam Aadmi Partyଏହି ଭାବରେ AAP| 209610 ଦୃଶ୍ୟସଂଖ୍ୟା
Tiger 3 Movie Gets 7 Am First Show On November 12
Tiger 3 Movie Gets 7 Am First Show On November 12ଏହି ଭାବରେ Bollywood Crazies| 592 ଦୃଶ୍ୟସଂଖ୍ୟା
All Eyes on Reasi कर रहा Social Media पर ट्रेंड, क्यों है लोगों की इस शहर पर नजर?
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All Eyes on Reasi कर रहा Social Media पर ट्रेंड, क्यों है लोगों की इस शहर पर नजर?ଏହି ଭାବରେ LNV India| 312 ଦୃଶ୍ୟସଂଖ୍ୟା
Isha Malviya’s boyfriend Samarth Jurel exposes her ex Abhishek Kumar & his violence | Bigg Boss 17
On Bigg Boss 17 we have seen the fastest wild card entries and these would only cause lots of fireworks on the show. Now as Samarth Jurel, who is Isha Malviya's boyfriend, enters the BB17 house as a contestant, he spoke to Bollywood Bubble's host Nawaz Kochra. From exposing the violence Abhishek Kumar inflicted on Isha to sharing how Isha's ex used to slap her and cause her harm. He even confirmed their relationship and shared how seeing Isha getting close to Abhishek left him heartbroken. Commenting on Isha being Ankita Lokhande's shadow, Samarth also explained how his entry will change the dynamics on the show. Watch this explosive interview here!
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Isha Malviya’s boyfriend Samarth Jurel exposes her ex Abhishek Kumar & his violence | Bigg Boss 17ଏହି ଭାବରେ Bollywood Bubble| 706 ଦୃଶ୍ୟସଂଖ୍ୟା