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Rising complexity in the role of CMO’s to enhance the bottom-line
A discussion arises whether the CMO’s should lead the role of digital transformation. However, the chief information officers (CIO) and chief technology officers (CTO) are supposed to be responsible for this role, as they hold the position of C-suite. It makes sense, because more than any other C-suite executive, the CMO has a solid understanding of customers’ needs and expectations and can apply that understanding to digital transformation, leveraging data and advanced technology for increased success. CMOs must understand consumers— from marketing to different audiences to creating a loyal customer base.
CMOs are able to accomplish more than ever and play a bigger part in how their companies operate. They also get the opportunity to form powerful relationships with CIOs to increase their ability to achieve the goals of their department and the goals of the company as a whole. The COVID-19 pandemic forced digital transformation to happen overnight, and consumers are now interacting with brands in different ways to leverage digital channels more than ever. When CMOs incorporate digital transformation into that understanding, they ensure their organization is using new technology to drive the personalization of the customer experience in innovative ways. CMOs can help introduce new advertising, UX, and mobile technologies, among others, that will enhance the corporate-customer relationship. CMOs can work with other C-suite positions to make sure that everyone is on the same page about new initiatives and innovations.
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Biometric and facial authentication to curb cyber attacks
Most organizations switched to work from home hastily from last year due to the mayhem caused by the Covid-19 pandemic, often leaving the doors open for malicious elements to come in and infect the corporate resources. Research says nearly 3.1 million external attacks are on cloud user accounts. This data set represents companies in all major industries across the globe, including financial services, healthcare, public sector, education, retail, technology, manufacturing, energy, utilities, legal, real estate, transportation, and business services.
As work from home has increased by 5 times as compared to the pre-Covid days, cyberattacks have also surged by a whopping 300%. In most of the cases, cyberattacks were carried out by stealing user identities or exploiting the poor (or lack of) user authentication mechanisms. A report says, the US government reported a 3000% increase in identity theft attempts due to the Covid situation. The option of Biometrics-based authentication could be the ultimate solution, like usage of facial verification or fingerprint verification, that overcomes the limitations of typical OTP or push notifications-based authentication by essentially providing authentication based on “who you are”. It ensures absolute certainty before granting or denying access as hardly any tampering can be done to ‘Who you are’. However, the best practice would be continuous authentication – The way to go.
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Biometric and facial authentication to curb cyber attacksBy VARINDIA| 93 views
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Pilgrim, a vegan skincare brand, has announced that it is launching a lip care range, including lip serums, lip balms, lip scrubs and lip sleeping masks, in a range of fun and deliciously fragrant flavours including bubblegum, blueberry, and peppermint.
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Facebook: https://www.facebook.com/prettysimplenkBy Nidhi Katiyar| 384086 views
Shahid Kapoor ने Wife को विश किया Birthday :बोले- तुम मेरे दिल की रानी हो, Share कीं तस्वीरें
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Shahid Kapoor ने Wife को विश किया Birthday :बोले- तुम मेरे दिल की रानी हो, Share कीं तस्वीरेंBy LNV India| 971 views
200 पर सिमट गया 400 पार का नारा, CBI, ED से भी नहीं बनी बात ! Rahul Gandhi | Lok Sabha election |
200 पर सिमट गया 400 पार का नारा, CBI, ED से भी नहीं बनी बात ! Rahul Gandhi | Lok Sabha election |
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200 पर सिमट गया 400 पार का नारा, CBI, ED से भी नहीं बनी बात ! Rahul Gandhi | Lok Sabha election |By DB Live| 151 views
Modi Cabinet 3.0 में मंत्री बनने के लिए सांसदों को आने लगे फोन, जानें किन नेताओं को आया फोन?
Modi Cabinet 3.0 में मंत्री बनने के लिए सांसदों को आने लगे फोन, जानें किन नेताओं को आया फोन?
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Source : ANI \ Studio \ INH Reporters \ Agencies
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Bigg Boss 17 LIVE | Tissue Ko Lekar Isha Ne Samarth Se Kiya Jhagda
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Bigg Boss 17 LIVE | Tissue Ko Lekar Isha Ne Samarth Se Kiya JhagdaBy Bollywood Spy| 628 views
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Bhumi Pednekar on reaction to Thank You For Coming, OMG 2, lack of gender equality, viewer hypocrisy
Bhumi Pednekar recently appeared in the comedy Thank You For Coming and the film invited some extreme reactions from the viewers. While some praised the film for its bold concept, some shamed it for that. In an exclusive conversation with Bollywood Bubble host Akash Bhatnagar, Bhumi spoke about the latter group of people and slammed them for the shaming. She expressed her disappointment towards people who didn’t criticise the film but its intent. The actress discussed the prevalent gender bias and how people never took offence when she was a part of such stories told from a male perspective. She pointed out how Pankaj Tripathi and Akshay Kumar starrer OMG 2 was supported by the same people who shamed her film, when somewhere they dealt with the same subject. Bhumi revealed if not getting any support from women within the industry disappointed her. She highlighted the hypocrisy of the situation that people accept objectification of women but have a problem with them talking about their sexuality. You can watch the entire conversation here.
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Bhumi Pednekar on reaction to Thank You For Coming, OMG 2, lack of gender equality, viewer hypocrisyBy Bollywood Bubble| 857 views
Chandigarh News | हरियाणा शिक्षा मंत्री सीमा त्रिखा एक्शन में | JAN TV
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Chandigarh News | हरियाणा शिक्षा मंत्री सीमा त्रिखा एक्शन में | JAN TVBy JANTV RAJASTHAN| 146 views
