HT Brand Leadership Series: Brand Masters ft. Balaji Viswanath, American Express

Published on: Jul 3, 2019
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As per a recent study, millennials are the chief wage earners in India, with a 47% share in the working age population. It thus becomes imperative for brands to engage with this powerful demographic group.

Balaji Viswanath, Vice President-Digital Acquisition, American Express, hands out a few tips-- one of which is, "always get straight to the point."

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

More on http://brandleadership.hindustantimes.com

Hosted in partnership with DMA Asia. Radio Partner: Fever 104

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Watch HT Brand Leadership Series: Brand Masters ft. Balaji Viswanath, American Express With HD Quality

#Finance  #Visa  #HindustanTimes  #BANK  #HTBrandLeadershipSeries  #HTBrandStudio  #Contentmarketing  #Creativemarketing  #htbrandstudiolive  #dmaasia  #BrandMasters  #digitalmarketing  #brandedcontent  #millennial  #banking  #BalajiViswanath  #AmericanExpress  #Mastercard  #Creditcard  #Debitcard  #Premiumbank  


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