CMO need to find a balance between technology and humanity

In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adaptive, and relevant while meeting the customer and marketing needs. With more technology available than ever before, CMOs must bridge the gap between marketing and tech to forge connections with customers and reap success for their brands. They are navigating and owning the increasingly digital, social, and ubiquitous customer experience. The CMOs of 2021 have a valuable opportunity to redefine their place in the C-suite and chart their own creative, yet informed path toward continued growth and innovation. It is time for the senior leadership of the organisations around the world to transform and meet the demand of the user to have better experience.

It is a testing time for the role of the CMO. One of the most important things CMOs can do is remain agile, lean in, and embrace digital technology. The COVID-19 pandemic forced digital transformation to happen overnight. CMOs must adjust their mindset and working practices to achieve a more collaborative role and work with teams to embrace rapid change and ease any concerns. Consumers are now interacting with brands in different ways and are finding value in digital channels more than ever. As society continues to deepen its connection with technology and devices the ability for CMOs to deliver future experiences will be finding the perfect balance between technology and humanity.



COVID Watch: India records more than 200,000 fresh COVID-19 infections in 24 hours. The country is facing a sharp rise in COVID-19 cases with more than 1,000 deaths recorded on Thursday, according to the central health ministry. Amidst concerns of crumbling health infrastructure, a government panel issued a statement assuring people that there was sufficient supply of medical oxygen in the country.

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