Growing Importance of Branding is imperative in the competitive environment

A brand is a promise of an experience and is directly connected to trust. It’s what your customers say when you’re not around. Branding has to maintain the consistency to create a consistently delightful experience, which helps build a raving fan base with unwavering brand loyalty. Like - A happy customer will sell more products than your best salesperson. During this the role of Chief Marketing Officers are stretched like never before. The global pandemic has disrupted markets, operations and customer behaviours, accelerated the march to digital and empowered the self-reliant buyer. Now companies are looking to marketing to help them emerge from the ashes. The battle cry is, “Grow revenue!”



A report from CMO Council says that marketing leaders are responsible for nearly half the company’s revenue, up from around 10% a few years ago. The report further says, “Rising Above The Fray,” also found that more than half of CMOs aren’t very confident they’re going to hit their numbers — and neither are their CEOs. The scaling of the Value of the CMO, sheds light on the reason for this lack of confidence: 86% of senior marketers believe lack of leadership depth and capabilities has resulted in missed revenue, growth and customer acquisition opportunities. Corporations are counting on marketing collateral for delivering more of the sales function, with more precision, driven by more technology, while buying behaviours change and markets dynamically shift.

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Growing Importance of Branding is imperative in the competitive environment

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