A L Jagannath, Head of Marketing, Thoughtworks Technologies at PD-1, 19th Infotech Forum 2021

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  • Kaustubh Patki- Head Marketing India, Microfocus India at Panel Discussion, 19th Infotech Forum 2021

    Kaustubh Patki- Head Marketing India, Microfocus India at Panel Discussion, 19th Infotech Forum 2021

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    Kaustubh Patki- Head Marketing India, Microfocus India at Panel Discussion, 19th Infotech Forum 2021 commented, “Post-Covid we have seen a huge amount of investment that is happening from marketers to digital marketing. Earlier when we had to track the customers’ behavior and see what his requirements used to depend on third party cookies, and so on, so forth. But with the advances in technology, we have marketing automation platforms, which have AI and analytics built in, which helps us personalize content to the right persona at the right platform. So technology has been a huge enabler. And this is really helping bridge the gap between the customers and the organization. But at the same time, marketers have to keep in mind not to overdo this personalization, because it can reach a level of annoyance.”

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    Kaustubh Patki- Head Marketing India, Microfocus India at Panel Discussion, 19th Infotech Forum 2021

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  • Mr. Vijay Muthu, Public Cloud Security Sales, Fortinet Technologies India, 19th InfoTech Forum 2021

    Mr. Vijay Muthu, Public Cloud Security Sales, Fortinet Technologies India, 19th InfoTech Forum 2021

    Mr. Vijay Muthu, Public Cloud Security Sales, Fortinet Technologies India at 19th InfoTech Forum 2021.


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    Mr. Vijay Muthu, Public Cloud Security Sales, Fortinet Technologies India, 19th InfoTech Forum 2021

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  • Mr. Amit Luthra, Director & GM, Data Center Solutions, Dell Technologies at 19th InfoTech Forum 2021

    Mr. Amit Luthra, Director & GM, Data Center Solutions, Dell Technologies at 19th InfoTech Forum 2021

    Mr. Amit Luthra, Director & GM, Data Center Solutions, Dell Technologies at 19th InfoTech Forum 2021

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    Mr. Amit Luthra, Director & GM, Data Center Solutions, Dell Technologies at 19th InfoTech Forum 2021

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  • Rajesh Kumar, VP-Marketing (India & Saarc), UIPATH India at 19th Infotech Forum 2021

    Rajesh Kumar, VP-Marketing (India & Saarc), UIPATH India at 19th Infotech Forum 2021

    #infotechforum2021

    Rajesh Kumar- VP-Marketing (India & SAARC), UI Path India, said, “The logic of personalization is obviously undeniable. Various types of personalization like right segment, industry or persona can be done. It helps the customer or recipient or audience to get something relevant, which saves their time, energy and awards nuisance, by that logic it becomes actionable, and also develops empathy and trust and relationship with your brand. We all are in B2B business, the higher you go in the organization, the less time they have. More and more new technologies are coming, which allow you to do this more easily at a larger scale, and personalize what you want to do in many ways.”

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    Rajesh Kumar, VP-Marketing (India & Saarc), UIPATH India at 19th Infotech Forum 2021

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  • Rajesh Kumar, VP Marketing (India & SAARC), UI Path India at PD, 19th Infotech Forum 2021

    Rajesh Kumar, VP Marketing (India & SAARC), UI Path India at PD, 19th Infotech Forum 2021

    #infotechforum2021

    Rajesh Kumar- VP-Marketing (India & SAARC), UI Path India at Panel Discussion, 19th Infotech Forum 2021 said, “The logic of personalization is obviously undeniable. Various types of personalization like right segment, industry or persona can be done. It helps the customer or recipient or audience to get something relevant, which saves their time, energy and awards nuisance, by that logic it becomes actionable, and also develops empathy and trust and relationship with your brand. We all are in B2B business, the higher you go in the organization, the less time they have. More and more new technologies are coming, which allow you to do this more easily at a larger scale, and personalize what you want to do in many ways.”

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    Rajesh Kumar, VP Marketing (India & SAARC), UI Path India at PD, 19th Infotech Forum 2021

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  • Srihari Gopinath, Sr. Director Marketing, Aruba APJ at Panel Discussion, 19th Infotech Forum 2021

    Srihari Gopinath, Sr. Director Marketing, Aruba APJ at Panel Discussion, 19th Infotech Forum 2021

    #infotechforum2021

    Srihari Gopinath, Sr. Director Marketing, Aruba APJ at Panel Discussion, 19th Infotech Forum 2021 said, “When your outreach is personalized, and you can give that insight back to your colleagues in sales, you can close the loop with your sales and your colleagues in channel, who eventually have to pursue those leads and opportunities that become very valuable. In reference to several tools and technologies that are today available, I think the pandemic has forced everybody in the organization to become more digitally savvy. In all these years that I have been working in B2B ID sales and marketing, the kind of questions that we get from sales nowadays and their ability to absorb what marketing gives back to them today, has probably been a revelation. Unfortunate situations have forced this, but it is just an observation. That is another aspect to this whole personalization, why it's important for marketers, and fortunately, all of us are in the B2B space.”

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    Srihari Gopinath, Sr. Director Marketing, Aruba APJ at Panel Discussion, 19th Infotech Forum 2021

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  • Mr. Rajesh Kumar, VP-Marketing(India & SAARC) UI Path India at 19th InfoTech Forum 2021

    Mr. Rajesh Kumar, VP-Marketing(India & SAARC) UI Path India at 19th InfoTech Forum 2021

    Mr. Rajesh Kumar, VP-Marketing(India & SAARC) UI Path India at 19th InfoTech Forum 2021.

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    Mr. Rajesh Kumar, VP-Marketing(India & SAARC) UI Path India at 19th InfoTech Forum 2021

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  • Vikas Bhonsle, CEO, Crayon Software Experts India at 19th Infotech Forum 2021

    Vikas Bhonsle, CEO, Crayon Software Experts India at 19th Infotech Forum 2021

    #infotechforum2021

    In the fire-side chat Vikas Bhonsle, Chief Executive Officer, Crayon Software Experts India, said, “In many ways it has become a crowded market where everyone is talking about the same kind of services. Hence making a differentiation to be able to be successful is very important. The work that we do with ISV through the ISV Incubation Center which is all about educating, activating and enabling the ISV is a big area of differentiation for us. We make ISV solutions available on different clouds, we help them to go to market, sell, and we absolutely understand the technology needs of the ISVs, and we work with more than 200 of these ISVs today. We have invested in our own platforms, Cloud-iQ is one of them which is our automation and provisioning platform for cloud which works for all kinds of cloud providers is a definite point of differentiation.”


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    Vikas Bhonsle, CEO, Crayon Software Experts India at 19th Infotech Forum 2021

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  • Biswajit Mohapatra, Partner, Global Delivery Leader, IBM India at PD, 19th Infotech Forum 2021

    Biswajit Mohapatra, Partner, Global Delivery Leader, IBM India at PD, 19th Infotech Forum 2021

    #infotechforum2021 #ibm

    Biswajit Mohapatra, Partner, Global Delivery Leader, IBM India, commented, “The pandemic brought unprecedented challenges, at the same time created unique opportunities for all of us. We have become more intelligent, more inter-connected and more instrumented today. The entire business paradigm has started shifting. There is an evolution of a new business model and new type of work culture and the need of building restless talent. As everything is moving online, security has become the most critical foundation. All the steps of hardening the existing system, deploying in the hybrid or multi-cloud model, managing risk and compliance and automating governance processes play critical roles in protecting critical infrastructure. All these play a critical role when you put cyber security strategies in your business strategy.”


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    Biswajit Mohapatra, Partner, Global Delivery Leader, IBM India at PD, 19th Infotech Forum 2021

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A L Jagannath, Head of Marketing, Thoughtworks Technologies at Panel Discussion, 19th Infotech Forum 2021

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A L Jagannath, Head of Marketing, Thoughtworks Technologies at PD-1, 19th Infotech Forum 2021

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    Kaustubh Patki- Head Marketing India, Microfocus India at Panel Discussion, 19th Infotech Forum 2021 commented, “Post-Covid we have seen a huge amount of investment that is happening from marketers to digital marketing. Earlier when we had to track the customers’ behavior and see what his requirements used to depend on third party cookies, and so on, so forth. But with the advances in technology, we have marketing automation platforms, which have AI and analytics built in, which helps us personalize content to the right persona at the right platform. So technology has been a huge enabler. And this is really helping bridge the gap between the customers and the organization. But at the same time, marketers have to keep in mind not to overdo this personalization, because it can reach a level of annoyance.”

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    Rajesh Kumar- VP-Marketing (India & SAARC), UI Path India, said, “The logic of personalization is obviously undeniable. Various types of personalization like right segment, industry or persona can be done. It helps the customer or recipient or audience to get something relevant, which saves their time, energy and awards nuisance, by that logic it becomes actionable, and also develops empathy and trust and relationship with your brand. We all are in B2B business, the higher you go in the organization, the less time they have. More and more new technologies are coming, which allow you to do this more easily at a larger scale, and personalize what you want to do in many ways.”

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