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Indian Marketers embrace change and prioritise the customer
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A recent survey of over 8,200 marketing leaders worldwide focused on understanding the shifts in marketing strategies, priorities, challenges and the trajectory of marketing's digital transformation future with the recent economic and social changes. The key findings are:
Number 1 - Marketers Embrace Change with Optimism: Emerging from a time of great upheaval, marketers are focused on a future of innovation and real-time engagement. Top three priorities for marketers in India are: Engaging with customers in real time; Creating a cohesive customer journey across channels and devices and Improving marketing ROI/attribution and improving collaboration. 68% of Indian marketers expect revenue growth at their organizations over the next 12 to 18 months.
Number 2- As Customers Go Digital, Marketing Steps Up: After years’ worth of changes in customer behaviour occurring over the course of months, marketers are accelerating their digital transformation. In India 91% marketers say their digital engagement strategy has completely changed or somewhat changed since the before pandemic.
Number 3 - Collaboration Drives the Market-from-Anywhere Era: No longer tied to offices, a distributed workforce is re-evaluating how they engage not only customers, but each other. 79% of marketing organizations in India have adopted new work collaboration technology due to the pandemic.
Number 4 - Marketing Is Spelled D-A-T-A : Data empowers marketers to deliver the trusted, personalized engagement customers expect, but managing it is only becoming more complex. The average number of data sources used by marketers in India is expected to reach 32 by 2022.
And lastly - Budget allocations continue to evolve: Majority of budgets in India go to advertising across B2C (25%) and B2B (20%) businesses. Events and sponsorships are deprioritized getting the least amount of budgets across B2C (15%) B2B (13%) businesses.By VARINDIA| 14 views
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Delhi Excise Policy: Arvind Kejriwal को ED ने भेजा समन, क्या हो जाएंगे Arrest?
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दिल्ली शराब घोटाले में आम आदमी पार्टी की मुश्किलें कम होने का नाम नहीं ले रही है। सोमवार को सुप्रीम कोर्ट ने मनीष सिसोदिया को जमानत देने से इंकार कर दिया। जिसके चलते आम आदमी पार्टी को एक बड़ा झटका लगा। दिल्ली शराब घोटाले में अब ED ने दिल्ली के मुख्यमंत्री अरविंद केजरीवाल को 2 नवंबर को पूछताछ के लिए बुलाया है।
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Follow us on Twitter- https://twitter.com/KhabaBy Khabar Fast| 81 views
Robotic Process Automation is transforming businesses across the world
Robotic Process Automation enables users to create software robots, or #Bots, that can observe, mimic & execute repetitive, time consuming #Digital #business processes by studying human actions.
Watch the video to know how RPA is transforming #businesses.
#ArtificialIntelligence
Robotic Process Automation is transforming businesses across the worldBy CII| 207603 views
GAIL bringing INDIA together
GAIL India increasing it's capacity and serving all over INDIA.
Watch GAIL bringing INDIA together With HD QualityBy GAIL Social| 727276 views
भाजपा प्रत्याशी सुरेंद्र पटवा के समर्थकों के लिए अच्छी खबर। नामांकन किया गया मान्य
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Follow this liBy Inh News| 73 views
India - USA Trade Statistics
Comparative Trade Statistics for the Years 2013 & 2014
(Top 25 Products)Watch India - USA Trade Statistics With HD QualityBy Indian Trade Portal| 467412 views
आज का राशिफल 05 February 2024 AAJ KA RASHIFAL Gurumantra-Today Horoscope || Paramhans Daati Maharaj
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शनिदेव और आप 2024
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Special Briefing on the Visit of President of Maldives to India (August 02, 2022)
Special Briefing on the Visit of President of Maldives to India (August 02, 2022)By Ministry of External Affairs, India| 194307 views
India observes Independence Day with patriotic fervour
Prime Minister Narendra Modi
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India observes Independence Day with patriotic fervourBy PMOfficeIndia| 248620 views