HT Brand Leadership Series: Brand Masters ft. Kanika Mittal, Twitter India

How can brands better leverage social media?

Kanika Mittal, Business Head, Twitter, explains. According to her, they should be a part of the conversations that take place on the platform on key occasions, be it IPL or International Yoga Day.

Mittal is in a discussion with Rajat Arora of HT Brand Studio.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

More on http://brandleadership.hindustantimes.com

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