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Online and E-learning searches saw massive growth due to the Pandemic
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Online Search witness massive growth
The increasing penetration of the internet has led to an increase in queries for content translation to local languages. The past year has been pivotal for digital marketing with digital growth leapfrogging across industries. A report showcases insights on the shift in netizens’ online behaviour and their search preferences from the data analysed between April 2020 and June 2021. In the last few years, digital content consumption has increased manifold. The pandemic has further accelerated digital adoption with people spending significant time on their PC, phones, and tablet screens. With people starting to spend more time indoors and restrictions on movement for the better part of the year, people increasingly opted for online consultations and nutritional guidance. During this period, there was a 125% increase in immunity related searches, while home-fitness related searches like online dance and home gym saw 28x and 14x increase respectively.
There has been a shift in investment preference from physical assets to financial instruments in the past year and an increased preference for using digital channels. Asset management-related searches increased by 13x while those related to digital payments continued to grow at 12%. There is a significant increase in the searches into Hyperlocal, Entertainment, and E-learning. Staying at home also provided a significant boost to e-commerce platforms. As people continue to prefer staying indoors, the focus has shifted from supermarkets to local and online grocery stores, and there has been a spike in the demand for hyperlocal delivery services. With theatres shut, concerts suspended, and people working remotely from their homes, there has been a massive increase in search volume for entertainment and music content. Branded searches in OTT & music shot up as people opted for online content streaming services at home.
TodayBy VARINDIA| 150 views
आखिर क्यों राजस्थान में Highest #VAT पेट्रोल 116 और यूपी में 95 Rs - Rajasthan सरकार की हटधर्मिता
#VATonPetrol #PetrolpriceInRajasthan #RajasthanHighestVat #RajasthanPetrol
राजस्थान में Highest VAT पेट्रोल 116 और यूपी में 95 Rs.
Rajasthan has highest petrol price in country
पेट्रोल-डीजल की किमतों में दिपावली के बाद कोई बढ़ोतरी नहीं हुई है ये खबर आपकों थोड़ा सूकून देने वाली हो सकती है। लेकिन आखिर क्यों अभी भी राजस्थान में पेट्रोल 116.34 रूपये लीटर बिक रहा है, और यूपी में 95.51 रूपये लीटर। इस पर देखिए हमारी एक खास रिपोर्ट।
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Chandigarh Grenade Attack: जोरदार विस्फोट, टूट गए कांच के शीशे, एक गिरफ्तार किसका हाथ?
Chandigarh Grenade Attack: जोरदार विस्फोट, टूट गए कांच के शीशे, एक गिरफ्तार किसका हाथ?
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Chandigarh Grenade Attack: जोरदार विस्फोट, टूट गए कांच के शीशे, एक गिरफ्तार किसका हाथ?By PunjabKesari TV| 985 views
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बिहार में 10 दिन के भीतर गिरा चौथा पुल
किशनगंज में 70 मीटर लंबे पुल का पिलर ढ़हा
एक छोटी सहायक नदी पर बना पुल ढ़ह गया
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JUD ने कर दिया इशारा, B JP के साथ होगा खेला | Nitish Kumar | Alliance India | Lalan Singh |#dblive
JUD ने कर दिया इशारा, B JP के साथ होगा खेला | Nitish Kumar | Alliance India | Lalan Singh |#dblive
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Bigg Boss 18 | Boss Meter Trend Me Elvish Yadav Ki Entry, Vivian vs Rajat Dalal
Bigg Boss 18 | Boss Meter Trend Me Elvish Yadav Ki Entry, Vivian vs Rajat Dalal
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Bigg Boss 18 | Boss Meter Trend Me Elvish Yadav Ki Entry, Vivian vs Rajat DalalBy Bollywood Spy| 940 views
राष्ट्रपति द्रौपदी मुर्मू ने पेपर लीक को लेकर क्या कहा? देखिये वीडियो
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By NewsFirst.TV| 10675 views
Monsoon | Shimla | Damage
The southwest monsoon has wreaked havoc as soon as it entered Himachal Pradesh. This time, compared to last year, the first rain of the monsoon has caused heavy damage in many places in Shimla. Heavy rains have brought a lot of debris on the road in Malyana, Chamiyana, Bhattakufar, Mini Kuftdhar and Shurala and other places in the city. Many vehicles parked on the roadside have been buried under the debris. Landslides have caused damage at many places. Vehicles have been damaged by the debris of the under-construction four-lane in Shurala.
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Monsoon | Shimla | DamageBy Himachal Abhi Abhi| 9721 views
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