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Indian Marketers embrace change and prioritise the customer
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A recent survey of over 8,200 marketing leaders worldwide focused on understanding the shifts in marketing strategies, priorities, challenges and the trajectory of marketing's digital transformation future with the recent economic and social changes. The key findings are:
Number 1 - Marketers Embrace Change with Optimism: Emerging from a time of great upheaval, marketers are focused on a future of innovation and real-time engagement. Top three priorities for marketers in India are: Engaging with customers in real time; Creating a cohesive customer journey across channels and devices and Improving marketing ROI/attribution and improving collaboration. 68% of Indian marketers expect revenue growth at their organizations over the next 12 to 18 months.
Number 2- As Customers Go Digital, Marketing Steps Up: After years’ worth of changes in customer behaviour occurring over the course of months, marketers are accelerating their digital transformation. In India 91% marketers say their digital engagement strategy has completely changed or somewhat changed since the before pandemic.
Number 3 - Collaboration Drives the Market-from-Anywhere Era: No longer tied to offices, a distributed workforce is re-evaluating how they engage not only customers, but each other. 79% of marketing organizations in India have adopted new work collaboration technology due to the pandemic.
Number 4 - Marketing Is Spelled D-A-T-A : Data empowers marketers to deliver the trusted, personalized engagement customers expect, but managing it is only becoming more complex. The average number of data sources used by marketers in India is expected to reach 32 by 2022.
And lastly - Budget allocations continue to evolve: Majority of budgets in India go to advertising across B2C (25%) and B2B (20%) businesses. Events and sponsorships are deprioritized getting the least amount of budgets across B2C (15%) B2B (13%) businesses.দ্বাৰা VARINDIA| 24 মতামত
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Jummah की नमाज को लेकर Kashi में Police Alert, चप्पे- चप्पे पर Force तैनात
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Jummah की नमाज को लेकर Kashi में Police Alert, चप्पे- चप्पे पर Force तैनात
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Jummah की नमाज को लेकर Kashi में Police Alert, चप्पे- चप्पे पर Force तैनातদ্বাৰা LNV India| 518 মতামত
India - USA Trade Statistics
Comparative Trade Statistics for the Years 2013 & 2014
(Top 25 Products)Watch India - USA Trade Statistics With HD Qualityদ্বাৰা Indian Trade Portal| 467673 মতামত
CII Celebrates India@75 - India's IT Journey@75
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Launch of Gujarat Election Campaign in Ahmedabad
Launch of Gujarat Election Campaign in Ahmedabad.
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महिलाओं ने Mehandi और Make Up के साथ पूरी की आज के दिन की तैयारी | karwa chauth 2023 puja time
महिलाओं ने Mehandi और Make Up के साथ पूरी की आज के दिन की तैयारी | karwa chauth 2023 puja time
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महिलाओं ने Mehandi और Make Up के साथ पूरी की आज के दिन की तैयारी | karwa chauth 2023 puja timeদ্বাৰা PunjabKesari TV| 378 মতামত
Delhi Excise Policy: Arvind Kejriwal को ED ने भेजा समन, क्या हो जाएंगे Arrest?
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