Mahindra Verito Vibe to be launched today
Mahindra's new compact 3 box car with a large boot is in fact a spacious hatchback, and will be officially launched today. Stay tuned for prices and other details..
Mahindra will finally launch its long awaited sub-4-metre offering, the Vibe hatchback today. While complete details of the new car have been a tight lipped affair, our recent drive in the new chopped down Verito has us really impressed on many fronts.
We found the car to be rather roomy and well-equipped for a hatch and considering its meek proportions, all its merits of being a scaled down Verito sedan means it is most likely to fit your budget. The engine will be the same 1.5-litre, 65PS dCi diesel unit that does duty on the Verito.
The Verito Vibe is Mahindra’s first attempt into the high volume sub-4 metre segment. Let’s see how the country reacts to the final output of an otherwise UV biased manufacturer.
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Mahindra to phase out Verito and Verito Vibe
വെറിറ്റോയും വെറിറ്റോ വൈബും മഹീന്ദ്ര പിന്വലിച്ചു
വൈബിന്റെ ഇലക്ട്രിക് വെര്ഷന് നിലനിര്ത്തുമെന്നും കമ്പനി അറിയിച്ചു
വെറിറ്റോ ഇനി മഹീന്ദ്രയുടെ നിരയിലില്ല. റെനോയോടൊപ്പം മഹീന്ദ്ര ലോഗന് എന്ന പേരില് നിരത്തിലെത്തിച്ച് പീന്നീട് വെറിറ്റോ ആയിമാറിയ സെഡാന് കമ്പനി പിന്വലിക്കുകയാണ്. കാറിന്റെ ഹാച്ച്ബാക്കായ വെറിറ്റോ വൈബും ഇനി വില്പനയ്ക്കുണ്ടാവില്ല. രണ്ടുവര്ഷത്തിനകം ബിഎസ്-6 നിലവാരത്തിലേക്ക് എഞ്ചിനുകള് മാറ്റണം എന്ന നിര്ദ്ദേശം കമ്പനികള്ക്ക് സര്ക്കാരില്നിന്ന് ലഭിച്ചുകഴിഞ്ഞു. ഈ സാഹചര്യത്തില് വില്പന തീര്ത്തും കുറഞ്ഞ വെറിറ്റോകള് നിലനിര്ത്തേണ്ടതില്ല എന്ന് കമ്പനി തീരുമാനിക്കുകയായിരുന്നു.
എന്നാല് വൈബിന്റെ ഇലക്ട്രിക് വെര്ഷന് നിലനിര്ത്തുമെന്നും കമ്പനി അറിയിക്കുന്നു
ഒരുകാലത്ത് ഏറ്റവും വിലകുറഞ്ഞ ഡീസല് സെഡാനായി നിരത്തിലെത്തി വാഹന പ്രേമികളെ ഞെട്ടിച്ച മോഡലായിരുന്നു ലോഗന്. റെനോയുടെ എഞ്ചിന് ഘടിപ്പിച്ച് കരുത്തും ആരേയും അതിശയിപ്പിക്കുന്ന മൈലേജും ലോഗന് നല്കി. എന്നാല് റെനോയുമായി പിരിഞ്ഞതിന് ശേഷമാണ് ലോഗന് വെറിറ്റോ ...
ലോഗന് വെറിറ്റോ ആയി മാറുന്നത്. ലോഗന് നല്കിയ സല്പേര് തുടരാന് വെറിറ്റോയ്ക്ക് കഴിഞ്ഞതുമില്ല.
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Mahindra joins small car race with Verito Vibe
Mahindra and Mahindra(MAHM.NS), India's largest sports utility vehicle maker, has made its first push into the country's small car market a week after warning that fierce competition could erode its dominant SUV position.
SUV sales have been a strong point for some manufacturers in India over the past year, even as sales of the smaller cars that account for most of the passenger vehicle market slumped.
Having a presence in the small car market will be a positive if demand returns in the next fiscal year, but Mahindra will have to compete with established brands such as Maruti Suzuki India Ltd (MRTI.NS) and South Korea's Hyundai Motor Co (005380.KS).
On Wednesday, Mahindra launched the Verito Vibe, a compact version of its sedan, at a starting price of 563,000 rupees - among the cheapest of its passenger vehicles.
"Verito Vibe gives us the opportunity to play in the large and highly competitive compact car segment," Pravin Shah, head of Mahindra's automotive division, told reporters.
The flagship company of the $16 billion Mahindra Group builds every other SUV sold in India, but its share in the segment fell to 48 percent in the fiscal year that ended in March from 56 percent a year earlier, according to data from the Society of Indian Automobile Manufacturers (SIAM).
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India's largest utility vehicle maker, Mahindra & Mahindra on Monday launched a new compact car Verito Vibe at Rs 5.63 lakh to Rs 6.49 lakh (ex-showroom Mumbai) excluding Octroi.
Developed with an investment of Rs 60 crore on the Renault's Logan platform, the sub-4 metre Verito Vibe shares 80% common parts with its elder sibling Verito sedan and is available only in the 1.5 litre dci diesel option. M&M claims, Verito Vibe has the looks of a hatchback but offers features and space of a sedan.
With the Vibe hatchback and Verito sedan, M&M will now be catering to 1 million unit compact car space. With this hatchback, M&M intends to take on Maruti Suzuki Swift, Swift Dzire and Honda Amaze. M&M says in terms of price Vibe is Rs 40, 000 cheaper than Maruti Suzuki Swift and almost Rs 1.52 lakh lower than Honda Amaze.
Pawan Goenka, president, automotive & farm equipment sector Mahindra & Mahindra said, "With the launch of Vibe we will be catering to a larger pie of compact car space. Most of the sub-4 metre cars have been derived from a hatchback, which leads to compromising on space but since the Vibe has been created out of a sedan, it offers the best in class space and features and offers significant value to the customers."
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