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Growing acceptance of TikTok, worries Facebook and Youtube
Growing acceptance of TikTok is going to give stiff competition to YouTube by 2024. The Chinese-owned video platform is set to overtake the advertising scale of Twitter and Snapchat combined, despite TikTok being launched globally 12 years after its Google-owned rival. TikTok, which was banned in India in June 2020 along with several Chinese apps in the first lot, is likely to triple its global worldwide ad revenues $11.6 billion this year -- more than $10.44 billion for Snapchat and Twitter combined. The forecast is going to catch up with YouTube by 2024 when both are predicted to take $23.6bn in ad revenue, reports The Guardian. In 2021, social video app TikTok had approximately 78.7 million users in the United States. This figure is projected to increase by around eight percent year-over-year, reaching 84.9 million users in 2022. TikTok is one of the fastest-growing social media apps in the United States and especially popular with younger digital audiences. Meanwhile, TikTok emerged as the top grossing non-game app in Q1 2022, generating $821 million in consumer spending in the quarter. On Google Play, it came second to Google One, which topped the chart with nearly $250 million, according to Sensor Tower. A Washington Post report late last month claimed that Meta allegedly paid a prominent Republican consulting firm to malign TikTok. According to the report, Meta ran a nationwide campaign to sow distrust about one of the company's top competitors, TikTok.
Facebook has been losing users for quite some time while TikTok's usage is rising in the US. An estimate says, that TikTok has about 80 million monthly active users in the United States. 60% are female, 40% are male. 60% are between the ages of 16-24. The company is winning the battle for the “sweet spot” of social media users, those in the 18- to 25-year-old demographic where Facebook is seeing its biggest declines, with parent company Meta trying to stem the exodus by attracting them to stBy VARINDIA | 104 views
Israel used cyberweapon on Its own Citizens
Pegasus, which can turn a mobile phone into a pocket spying device, has sparked global controversy following revelations last year that it was used to spy on journalists and dissidents worldwide. Israel’s defence ministry, which must approve all exports of Israeli-made defence industry products, has also opened an investigation into sales of Pegasus overseas. Some said that NSO’s products seemed to solve one of the biggest problems facing law-enforcement and intelligence agencies in the 21st century: that criminals and terrorists had better technology for encrypting their communications than investigators had to decrypt them. The criminal world had gone dark even as it was increasingly going global. Apple has sued NSO, seeking to bar the spyware firm from using its products and services, and said it would start notifying users targeted by state-sponsored hacking. NSO Group is the world’s most notorious maker of spyware and the F.B.I. had bought a version of Pegasus, NSO’s premier spying tool. For nearly a decade, the Israeli firm had been selling its surveillance software on a subscription basis to law-enforcement and intelligence agencies around the world, promising that it could do what no one else, not a private company, not even a state intelligence service could do: consistently and reliably crack the encrypted communications of any iPhone or Android smartphone.
There were certain cases, where the courts are struggling to deal with claims by security and intelligence services that an urgent warrant is needed to approve the use of surveillance systems to protect state security and prevent terrorism. According to the business daily Calcalist, Pegasus was also used by police on citizens at the forefront of protests against Mr. Netanyahu last year, when he was still Prime Minister, as well as other Israelis. Israeli police have firmly denied the report. Public Security Minister Omar Barlev, a Netanyahu critic who took office as part of a new government thaBy VARINDIA | 106 views
57% of Boards of Directors Are Increasing their Risk Appetite into 2022
#GSKdrug #Omicron #Nvidia
Boards of Directors Increasing their Risk Appetite
We can’t deny the fact of the growing Economic Uncertainty, Competitive Threats and Cost Inflation Cited as the Biggest Risks to Business Performance. Fifty-seven percent of Boards of Directors have increased or expect to increase their risk appetite heading into 2022, according to a new survey from Gartner. The Boards of Directors cite economic uncertainty (38%), disruptive business models from competitors (35%) and cost inflation due to supply shortages (28%) as the top risks to business performance. The Survey was conducted via an online survey from May through June 2021 among 273 respondents in the U.S., Europe and APAC in a board of director role or a member of the corporate board of directors. During the pandemic, the Boards of Directors recognized that they needed to become comfortable operating in an environment of significant risk, as standing still was not an option. “This drove them to embrace the ‘try fast, fail fast approach,’ and in 2022, the Boards of Directors will continue taking risks such as making technology investment decisions with incomplete information or making financial bets without up-front visibility around a guaranteed return.
Digital Technology Remains a Top Priority and the Boards of Directors remain highly committed to digital technology initiatives, which was ranked as a top strategic business priority by 58% of survey respondents. However, this is a slight decrease from the 2021 survey. Having invested so much in digital business over the past 12 to 18 months, enterprises are taking a pause to validate their strategy and ensure ROI. For Boards of Directors, the core focus is now on technology integration and creating a more enduring and systemic digital economic architecture, where technology is infused throughout the business and drives business outcomes. The survey further elaborates and found that 64% of Boards of Directors havBy VARINDIA | 140 views
Open source is spurring digital transformation
#Apple #Digitaltransformation #iPhone13Pro
Digital transformation is what's happening to organizations as they adopt new and innovative ways to do business based on technological advances. From Linux to Kubernetes, open source software has been instrumental in supporting efforts by organisations across the Asia-Pacific region to transform digitally. It’s the process of fundamentally changing something using digital tools and describes adopting technology and—potentially—cultural changes to improve or replace whatever existed before. Digital transformation isn’t a product or solution to be purchased, but it affects everything IT touches in every industry. Our world is digital, and we expect technology to work for us, seamlessly. Most of the time it does. Our smartphones carry all the data needed (and more) to be productive all day long—from word processing tools to calendars, home energy notifications to transportation options, and food delivery services to weather forecasts.
IT infrastructure is the primary digital transformation disruptor. Mainframes led to servers, which led to networks, which led to cloud hosting, which led to today’s hybrid environments. But the need for every company to adopt or adapt to the latest infrastructural breakthrough didn’t happen immediately. The modern economy is running on open source and has had a positive impact on every aspect of our day to day life. From mobile phones to the International Space Station, with such widespread usage of open source, the financial services sector had been relatively slow in adopting and contributing to open source in the past but that is changing fast. There are various reasons why developers and enterprises choose open source. Open source code outlives its original authors as it is constantly updated through active open source communities. Finserv digital transformation is spurred by technology, and the leading technologies spurring digital transformation are opeBy VARINDIA | 133 views
Do you think Work-from-home is the new normal?
#WHF #RBI #MeitY
WHF-the new normal
Organizations are thrown into a new paradigm where remote work, or oftentimes called “work-from-home”, is the standard in office culture to maintain operational and business continuity. With entire workforces connecting remotely through different devices, organizations have had to face many networking and security challenges. Now more than ever, a new network model is needed to deliver remote working that is scalable, flexible, agile, and secure. The dramatic increase in the number of remote workers and the lack of an adaptable and an agile network infrastructure to scale up and support day-to-day needs has created the demand for network resiliency and reliability. With users remotely trying to access cloud-hosted applications, on-premises applications, VoIP, Virtual desktop applications, together with SaaS applications such as Salesforce and Office365, security and performance demands skyrocket.
It is absolutely true that the transition to working from home was quite a shock. Indeed, at first, they were not sure they could be productive and questioned whether working from home would work for them. The massive network traffic volume requires modern solutions that can be “work-from-home” seamless and secure. Traditional network architecture implements manual device-by-device configurations and extremely slow remote site deployments that cannot meet modern requirements. Hence, there is a need for a resilient and reliable “work-from-home” solution and is the industry’s first to deliver SASE services and private connectivity for employees who are remote or working from home. So that the employees are able to securely connect to applications in both private and public clouds.
Today's Headline in NewsHours
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1:58 Indian banks are better placed to withstand shocks, says #RBI Chief
2:41 #MeitY approves 14 applicants under PLI scheme for IT hardware<By VARINDIA | 81 views
Purchase of High-end gaming laptops and expensive accessories have surged due to online gaming
India is only second to China in terms of internet users. Plus, the number of active users recorded as 451 million in 2019, are expected to reach 829 million by 2021. With rapid technological advancements, the number of online game developers rose to 275 in 2019 from a meager 25 in 2010. India is on the fast track to becoming a development center for gaming companies. Secondly, adoption of digital payment methods: Digital payment platforms are expected to grow from 100 million users recorded in 2019 to 300 million users in 2022. This has contributed to an increase in online payments on gaming portals. Games are highly engrossing, which makes them ideal to earn revenues. If the content and graphics are good, the gamer will not mind waiting a few seconds for an ad before continuing with their game. Smart monetizing strategies are further making the online gaming sector a hit business.
The number of gamers should reach 440 million by 2022, from about 360 million last year. Popularity of gaming, including e-sports, has surged through the pandemic that has restricted mobility beyond home. The category expanded 12% in 2020, even as the growth was curtailed by a ban on PUBG. But after the pandemic, there was an increase of 90% in the number of people playing esports, while viewership doubled to 17 million, hosted across 14 broadcast platforms. Interestingly, customers are moving toward high-end products like gaming laptops and are investing in more expensive accessories. At the same time, gaming companies are organizing daily practice matches and monthly professional league tournaments, which adhere to global standards of infrastructure, professionalism and skill-level
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Biometric and facial authentication to curb cyber attacks
Most organizations switched to work from home hastily from last year due to the mayhem caused by the Covid-19 pandemic, often leaving the doors open for malicious elements to come in and infect the corporate resources. Research says nearly 3.1 million external attacks are on cloud user accounts. This data set represents companies in all major industries across the globe, including financial services, healthcare, public sector, education, retail, technology, manufacturing, energy, utilities, legal, real estate, transportation, and business services.
As work from home has increased by 5 times as compared to the pre-Covid days, cyberattacks have also surged by a whopping 300%. In most of the cases, cyberattacks were carried out by stealing user identities or exploiting the poor (or lack of) user authentication mechanisms. A report says, the US government reported a 3000% increase in identity theft attempts due to the Covid situation. The option of Biometrics-based authentication could be the ultimate solution, like usage of facial verification or fingerprint verification, that overcomes the limitations of typical OTP or push notifications-based authentication by essentially providing authentication based on “who you are”. It ensures absolute certainty before granting or denying access as hardly any tampering can be done to ‘Who you are’. However, the best practice would be continuous authentication – The way to go.
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Biometric and facial authentication to curb cyber attacksBy VARINDIA | 129 views
Will 2020 be any better or wait for 2021 to come?
Will 2020 be any better or wait for 2021 to come?
Will 2020 be any better or wait for 2021 to come?By VARINDIA | 108 views
Technology Companies Brings Relief Measures For Their Partners during COVID-19
Technology Companies Brings Relief Measures For Their Partners during COVID-19
Technology Companies Brings Relief Measures For Their Partners during COVID-19By VARINDIA | 143 views
Brand Studio Live Snippet: Srihari Gopinath in Episode 12
One of Hewlett Packard Enterprise's core values is innovation. This has enabled them to deliver B2B solutions and surpass expectations time and again. Watch Srihari Gopinath, Director-Marketing talk about the brand's legacy in this discussion with HT Digital Streams' COO and Head of Digital Brands, Rameet Arora.
#HTBrandStudioLive features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
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Watch Brand Studio Live Snippet: Srihari Gopinath in Episode 12 With HD QualityBy HT Brand Studio | 239 views
TEASER: HT Brand Studio Live - Episode 12
#HTBrandStudioLive brings together top CXOs to talk about the hottest topics in marketing and online media.
The 12th episode of Brand Studio Live — which was shot at the iconic BSE trading floor – is all set to premiere on April 30.
This time, the theme is ‘Building a strong B2B brand on the internet'.
Srihari Gopinath (Hewlett Packard Enterprise), Roshni Das (Intel India), Rajesh Kumar Jindal (UiPath India) and Kaustubh Nande (MSC Software) are the four brand masters who will feature in the show. This episode is moderated by Rameet Arora, COO and Head of Digital Brands, HT Digital Streams
Stay tuned. More on http://brandleadership.hindustantimes.com
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Watch TEASER: HT Brand Studio Live - Episode 12 With HD QualityBy HT Brand Studio | 327 views
HT Brand Leadership Series: Brand Masters ft. Srihari Gopinath, Hewlett Packard Enterprise
When capital-intensive industries need to be upgraded, the process can be expensive. Srihari Gopinath, Director- Marketing at Hewlett Packard Enterprise, explains the role of digital transformation in this process.
He also explains the role of smartphone penetration in digitisation and touches upon the importance of content marketing for a brand to stay relevant.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
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Watch HT Brand Leadership Series: Brand Masters ft. Srihari Gopinath, Hewlett Packard Enterprise With HD QualityBy HT Brand Studio | 177 views
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Haryana News: CM Nayab Saini ने अधिकारियों को सुधरने की क्यों दी नसीहत? बोले- वरना हम सुधार देंगे
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Education ???? पर Arvind Kejriwal की जबरदस्त Speech ???? | Latest Motivational Speech | Aam Aadmi Party
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