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Rising complexity in the role of CMO’s to enhance the bottom-line
A discussion arises whether the CMO’s should lead the role of digital transformation. However, the chief information officers (CIO) and chief technology officers (CTO) are supposed to be responsible for this role, as they hold the position of C-suite. It makes sense, because more than any other C-suite executive, the CMO has a solid understanding of customers’ needs and expectations and can apply that understanding to digital transformation, leveraging data and advanced technology for increased success. CMOs must understand consumers— from marketing to different audiences to creating a loyal customer base.
CMOs are able to accomplish more than ever and play a bigger part in how their companies operate. They also get the opportunity to form powerful relationships with CIOs to increase their ability to achieve the goals of their department and the goals of the company as a whole. The COVID-19 pandemic forced digital transformation to happen overnight, and consumers are now interacting with brands in different ways to leverage digital channels more than ever. When CMOs incorporate digital transformation into that understanding, they ensure their organization is using new technology to drive the personalization of the customer experience in innovative ways. CMOs can help introduce new advertising, UX, and mobile technologies, among others, that will enhance the corporate-customer relationship. CMOs can work with other C-suite positions to make sure that everyone is on the same page about new initiatives and innovations.
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Biometric and facial authentication to curb cyber attacks
Most organizations switched to work from home hastily from last year due to the mayhem caused by the Covid-19 pandemic, often leaving the doors open for malicious elements to come in and infect the corporate resources. Research says nearly 3.1 million external attacks are on cloud user accounts. This data set represents companies in all major industries across the globe, including financial services, healthcare, public sector, education, retail, technology, manufacturing, energy, utilities, legal, real estate, transportation, and business services.
As work from home has increased by 5 times as compared to the pre-Covid days, cyberattacks have also surged by a whopping 300%. In most of the cases, cyberattacks were carried out by stealing user identities or exploiting the poor (or lack of) user authentication mechanisms. A report says, the US government reported a 3000% increase in identity theft attempts due to the Covid situation. The option of Biometrics-based authentication could be the ultimate solution, like usage of facial verification or fingerprint verification, that overcomes the limitations of typical OTP or push notifications-based authentication by essentially providing authentication based on “who you are”. It ensures absolute certainty before granting or denying access as hardly any tampering can be done to ‘Who you are’. However, the best practice would be continuous authentication – The way to go.
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Biometric and facial authentication to curb cyber attacksBy VARINDIA | 99 views
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Biolage Deep Treatment Pack Review| Hair Care for dry, frizzy, damaged, colored hair, split ends.
Everything about hair care using at home affordable hair treatments for dry, damaged, frizzy hair and color treated hair with hair pack at home is discussed in this video using the Biolage Deep Treatment hair packs/ hair masks. Hair care with DIY deep treatment hair packs by Biolage helped me get soft, smooth, silky hair. They also have hair masks to tame fly-aways, get rid of split-ends and to treat colored hair which are infused with hair foods and hair caring ingredients which I've explained and shared in detail in this video. I’ve shared with you a demo and my review of the Biolage Deep Treatment Pack for hair as well.
These hair mask treatments help to get deep moisture treatment for natural and colored hair and frizzy or damaged hair as well. You can now take care of damaged hair at home with the following Biolage deep treatment hair masks in India at https://bit.ly/3vrgR28.
I used the Biolage Ultra Hydrasource Deep Treatment Pack which has Aloe and Spirulina which is a hair mask for dry hair to get moisturised, soft, smooth, manageable and hydrated hair from deep within.
I’ve also shared with you, a hair treatment for color treated hair at home by using the Biolage ColorLast Deep Hair Treatment Pack for colored hair which has amazing hair care ingredients like Apricot Seeds and Orchid to take care of color treated hair.
And, a hair mask for Frizzy hair which is the Biolage SmoothProof Deep Treatment Pack which has Camelia and Castor Oil in it, helps to tame fly-aways and frizzy hair. You can now get yourself a hair spa for frizzy and damaged hair at home for just Rs.350 and get a sleep hair look at home.
I hope that you found this hair care video useful. Let me know how you liked the difference in my hair after using these DIY hair masks.
Thank you Biolage for giving me an amazing opportunity to collaborate with you and take care of my hair at home!
#DeepTreatmentPack #BiolageIndia @biolageBy Neha Desai | 338723 views
Hemant Soren Bail News: हेमंत सोरेन को Jharkhand High Court से मिली बड़ी राहत, मंजूर हुई जमानत
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Hemant Soren Bail News: हेमंत सोरेन को Jharkhand High Court से मिली बड़ी राहत, मंजूर हुई जमानतBy PunjabKesari TV | 171 views
NTPC Empowering through Self Employment Opportunities (Updated Version, 11.10.2019)
NTPC is the largest power generating company of India that also works towards enhancing and bringing qualitative changes in the communities around its projects. One of the key focus areas by which NTPC is bringing change in nearby communities is empowering women by providing them training in various areas for self employment .
This is story of Sridevi from Telangana- her transformation from a diligent housewife to a successful entrepreneur.
A success story of empowerment with help of NTPC’s CSR initiative.
Watch NTPC Empowering through Self Employment Opportunities (Updated Version, 11.10.2019) With HD QualityBy NTPC Limited | 7185418 views
Thank you, David Warner, for the countless thrills and moments of pure joy.
Thank you, David Warner, for the countless thrills and moments of pure joy.By CricTracker | 151 views
Kochi Kerala | अलुवा महादेव मंदिर पानी में डूबा,भारी बारिश की वजह से लोगों की बढ़ी परेशानी | JAN TV
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Kochi Kerala | अलुवा महादेव मंदिर पानी में डूबा,भारी बारिश की वजह से लोगों की बढ़ी परेशानी | JAN TVBy JANTV RAJASTHAN | 136 views
राष्ट्रपति का अभिभाषण या मोदी सरकार का भाषण ? Droupadi Murmu | #dblive
राष्ट्रपति का अभिभाषण या मोदी सरकार का भाषण ? Droupadi Murmu | #dblive
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राष्ट्रपति का अभिभाषण या मोदी सरकार का भाषण ? Droupadi Murmu | #dbliveBy DB Live | 172 views
Monsoon | Shimla | Damage
The southwest monsoon has wreaked havoc as soon as it entered Himachal Pradesh. This time, compared to last year, the first rain of the monsoon has caused heavy damage in many places in Shimla. Heavy rains have brought a lot of debris on the road in Malyana, Chamiyana, Bhattakufar, Mini Kuftdhar and Shurala and other places in the city. Many vehicles parked on the roadside have been buried under the debris. Landslides have caused damage at many places. Vehicles have been damaged by the debris of the under-construction four-lane in Shurala.
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Monsoon | Shimla | DamageBy Himachal Abhi Abhi | 151 views
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Disclaimer : All products used in my videos, regardless of whether the is sponsored or not, are the products i like using. the information provided on this channel is only for general purposes and should NOT be considered asBy JSuper kaur | 422967 views