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Competitive differentiator for e-commerce players in India
#DigitalMedia #Pegasus #ITMinister
Digital media spending on search advertising
There is massive shift in an individual’s online browsing and searching pattern has paved the way for brands looking to invest in search advertising. There has been a steady growth of search as a digital medium across PC and Mobile in India with approximately 25% of digital media spends accounting for search advertising. While some brands have already started leveraging this medium to achieve their larger business goals, others can leverage search advertising to create a smarter customer journey to reach the right audience, with the right message. A 28x increase was observed for the keyword ‘most popular Netflix series’ and 381x for ‘cricket live score’. There has also been a significant increase in online gaming which is reflected in the 52% increase in online games related searches.
Additionally, searches for education and e-learning related content also saw a massive spike. People have been investing a lot of effort in future-proofing their careers by learning skills that would either help them transition to a new career or progress in the existing one. There has been a 367% increase in searches related to ‘learning online’, while a 103% increase in those related to ‘training’. Increasingly eco-conscious consumers and investors are placing greater importance on environmental, social, and governance (ESG) issues than ever before. As a result, e-commerce players have begun to make their supply chains greener and the startups are following the trend. As the business operations affected due to the COVID-19 pandemic induced travel restrictions and lockdowns, consumers are now increasingly preferring the online mode to purchase goods and services. Consequently, the Indian e-commerce (online retailing) industry is going to grow at a CAGR of 22% between 2020 and 2024 to be worth US$115.5bn in 2024.
Today's Headline in NewsHours
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2بذریعے VARINDIA | 193 نظٓارہ
Fintech Industry is dependent on AI & ML
#fintechindustry #AI #ML
FinTech industry is facing radical transformation and restructuring, as well as a move toward a customer-centric platform-based model. Artificial intelligence is solely responsible for innovations in data analytics and product development in FinTech and the finance industry is driven by potential opportunities that help it to grow. With AI,ML and by capitalizing on robotic process automation customers can reap the benefits of easy and cost-effective financial services. By leveraging the power of AI, FinTech companies have tech solutions that resolve all the complexities and difficulties of the customers, right from borrowing loans to money invested in other profitable options.
FinTech is an industry that covers the integration of finance and technology. Digital disruption in the financial sector is driven by factors both on the supply side, mostly technological developments, and on the demand side, accompanied by changes in consumer expectations of service. It offers the potential to improve efficiency with innovation, enhanced supply diversity, and a more competitive financial system that yields market extension augmenting financial inclusion. AI helps reduce Return-to-Origin (RTO) frauds, with the help of AI-powered systems it helps reduce RTO fraud losses in e-commerce. RTO frauds take place when customers return a product by either swapping it with a faulty product or by denying that they ever received it in the first place.
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Fintech Industry is dependent on AI & MLبذریعے VARINDIA | 122 نظٓارہ
Impactful branding always provides competitive advantage
Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. Many small organizations and start-ups neglect to spend necessary time thinking about their brand in this broad sense and the impact it has on their business. At the same time, the consumers want a brand to be omnipotent, knowing who they are and what they need as they flit from channel to channel. The CMO Council found that 71% of consumers want a blend of both physical and digital channels and get easily frustrated with a poor omnichannel experience. There is an urgent need for delivering a better customer experience shouldn’t have to be that complicated.
According to Gartner, 89% of brands plan to compete on customer experience within the next year to win brand loyalists and meet customer needs to drive conversion. Despite these aspirations, only 10% of brands feel their current customer experiences are meeting these competitive demands. In many cases, the pressure rests heavily on marketing teams to transform customer experiences from expected to exceptional. Contextual marketing is currently a hot topic with industry research analysts. At the same time, Forrester sees contextual marketing as the bridge for the gap that exists between marketing and customer experience. Going forward, the marketers should go deep on only a handful of strategic initiatives, such as digital experience, content strategy and omnichannel with 360 degree approach.
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https://varindia.tumblr.comبذریعے VARINDIA | 122 نظٓارہ
Mr. R.S. Sharma, IAS, D.G.& Mission Director, UIDAI, GOI
Mr. R.S. Sharma, IAS, D.G.& Mission Director, UIDAI, GOI at Star Nite Award 2012
Watch Mr. R.S. Sharma, IAS, D.G.& Mission Director, UIDAI, GOI With HD Qualityبذریعے VARINDIA | 312 نظٓارہ
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Delhi:2 दिन बाद दूंगा CM पद से इस्तीफा,जनता की अदालत में साबित करुंगा अपनी ईमानदारी-Arvind Kejriwal
Delhi:2 दिन बाद दूंगा CM पद से इस्तीफा,जनता की अदालत में साबित करुंगा अपनी ईमानदारी-Arvind Kejriwal
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LIVE: HM Shri Amit Shah addresses Parivartan Sabha in Sahibganj, Jharkhand
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LIVE: HM Shri Amit Shah addresses Parivartan Sabha in Sahibganj, Jharkhandبذریعے Bharatiya Janata Party Delhi | 1872 نظٓارہ
Mr Bhupesh Baghel, CM, Chhattisgarh at #FICCIAGM
Mr Bhupesh Baghel, CM, Chhattisgarh in conversation with Dr Jyotsna Suri, Past President, FICCI at #FICCIAGM.
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GST Council Meeting: क्या सस्ता-क्या महंगा हुआ?,Nirmala Sitharaman ने कर दिया बड़ा एलान! | Modi Govt
सोमवार को वित्त मंत्री निर्मला सीतारमण के अध्यक्षता में GST काउंसिल की अहम बैठक का आयोजन किया गया.. इस बैठक में मुख्य रूप से दो मुद्दों पर चर्चा होनी थीं…. हेल्थ इंश्योरेंस पर जीएसटी की दरें कम करने, और 2000 रुपये से कम के ऑनलाइन (डेबिट और क्रेडिट कार्ड से) ट्रांजेक्शन पर 18% जीएसटी लगाने का मामला था…. फिलहाल इंश्योरेंस प्रीमियम सस्ता होने नहीं जा रहा है, क्योंकि इस मसले पर अंतिम फैसला अगली बैठक तक के लिए टाल दिया गया है…
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