Geotagging

Geotagging is the process of adding geographic coordinates to media based on the location of a mobile device. Geotags can be applied to photos, videos, websites, text messages, and QR codes, or other contextual information. Geotagging provides helpful insight into consumer activity. By using geotags the device can analyze where and how consumers interact with their brands and organizations can provide specialized offers and messaging.

With growing concerns over privacy and data security, a rising trend of anti-geotagging is observed on social media platforms. Many have stopped geotagging their pictures and posts, largely due to privacy concerns, but also because of the changing cultural significance of location -sharing in public.

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Geotagging

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