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Rising complexity in the role of CMO’s to enhance the bottom-line
A discussion arises whether the CMO’s should lead the role of digital transformation. However, the chief information officers (CIO) and chief technology officers (CTO) are supposed to be responsible for this role, as they hold the position of C-suite. It makes sense, because more than any other C-suite executive, the CMO has a solid understanding of customers’ needs and expectations and can apply that understanding to digital transformation, leveraging data and advanced technology for increased success. CMOs must understand consumers— from marketing to different audiences to creating a loyal customer base.
CMOs are able to accomplish more than ever and play a bigger part in how their companies operate. They also get the opportunity to form powerful relationships with CIOs to increase their ability to achieve the goals of their department and the goals of the company as a whole. The COVID-19 pandemic forced digital transformation to happen overnight, and consumers are now interacting with brands in different ways to leverage digital channels more than ever. When CMOs incorporate digital transformation into that understanding, they ensure their organization is using new technology to drive the personalization of the customer experience in innovative ways. CMOs can help introduce new advertising, UX, and mobile technologies, among others, that will enhance the corporate-customer relationship. CMOs can work with other C-suite positions to make sure that everyone is on the same page about new initiatives and innovations.
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Biometric and facial authentication to curb cyber attacks
Most organizations switched to work from home hastily from last year due to the mayhem caused by the Covid-19 pandemic, often leaving the doors open for malicious elements to come in and infect the corporate resources. Research says nearly 3.1 million external attacks are on cloud user accounts. This data set represents companies in all major industries across the globe, including financial services, healthcare, public sector, education, retail, technology, manufacturing, energy, utilities, legal, real estate, transportation, and business services.
As work from home has increased by 5 times as compared to the pre-Covid days, cyberattacks have also surged by a whopping 300%. In most of the cases, cyberattacks were carried out by stealing user identities or exploiting the poor (or lack of) user authentication mechanisms. A report says, the US government reported a 3000% increase in identity theft attempts due to the Covid situation. The option of Biometrics-based authentication could be the ultimate solution, like usage of facial verification or fingerprint verification, that overcomes the limitations of typical OTP or push notifications-based authentication by essentially providing authentication based on “who you are”. It ensures absolute certainty before granting or denying access as hardly any tampering can be done to ‘Who you are’. However, the best practice would be continuous authentication – The way to go.
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Biometric and facial authentication to curb cyber attacksદ્વારા VARINDIA | 101 અભિપ્રાયો
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संसद शुरू होने से पहले मीडिया से क्या बोले राहुल | Parliament session| Rahul Gandhi Press Conference
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Address by Sh. Rajeev Gupta, Secretary, Youth Affairs at "International Yoga Seminar"
Address by Shri. Rajeev Gupta, Secretary, Youth Affairs, Ministry of Youth Affairs & Sports, at the "International Yoga Seminar" organized by "Shri Ram Chandra Mission" in April, 2016
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IND vs ENG | World Cup T20 2024 | Match Preview and Stats | Fantasy 11 | Crictracker
IND vs ENG | World Cup T20 2024 | Match Preview and Stats | Fantasy 11 | Crictracker
Welcome to the exhilarating showdown between India vs England in the World Cup T20 2024 season! Get ready for an electrifying clash as these two powerhouse teams, fueled by raw talent and strategic brilliance, lock horns for cricketing supremacy.
Join us as the India, led by their charismatic captain, face off against the England, determined to showcase their prowess on the pitch. With star-studded lineups boasting top-tier international players and emerging talents, expect nothing short of cricketing excellence and heart-stopping moments.
Don't miss a single moment of the action, drama, and excitement as these teams battle it out in the high-stakes arena of World Cup T20 2024. From breathtaking boundaries to strategic masterstrokes, witness every twist and turn in this epic showdown.
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13 दिन का पक्ष में क्यों दिखाया जा रहा है इसका भय 23 जून से 5 जुलाई
Guru Ka Rashi Parivartan 2024
https://www.youtube.com/watch?v=DbnvKXash98&list=PL0N7ZGvupMUIHlgZE3tLqbor4oloqORkv
12 राशियां और आप
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शनिदेव और आप 2024
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Yearly Rashifal कैसा रहेगा 2024
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आप की राशि 2024 के 6 महत्वपूर्ण घटनाएँ और 6 उपाय
https://www.youtube.com/watch?v=FQ2S-yjxu_0&list=PL0N7ZGvupMULwlT1RCMRxz1GNm5DNMILR
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Press Conference by Union Minister of Jal Shakti Shri Gajendra Singh Shekhawat at BJP HQ.
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Robotic Process Automation is transforming businesses across the world
Robotic Process Automation enables users to create software robots, or #Bots, that can observe, mimic & execute repetitive, time consuming #Digital #business processes by studying human actions.
Watch the video to know how RPA is transforming #businesses.
#ArtificialIntelligence
Robotic Process Automation is transforming businesses across the worldદ્વારા CII | 208238 અભિપ્રાયો
राष्ट्रपति का अभिभाषण या मोदी सरकार का भाषण ? Droupadi Murmu | #dblive
राष्ट्रपति का अभिभाषण या मोदी सरकार का भाषण ? Droupadi Murmu | #dblive
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Ayesha Khan Shoots For A Song In South | Video Goes Viral
Ayesha Khan Shoots For A Song In South | Video Goes Viral
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